What Is Intent Data?

In the world of marketing and sales, there’s a lot of talk about “Big Data.” So, what is Big Data, why B2B data important? And how can it be used to improve marketing and sales efforts? Big Data is a name that’s used to describe the large volume of data organizations collect daily. The data[…]

Marketing Content Must Be Noticed By The Right Sales Leads

When it comes to marketing content, it’s essential to look at how it gets noticed. The way that marketing content is seen by the public influences almost entirely how well it does. It would help if you also ensured that the right people would notice your marketing content as content marketing is key to lead[…]

Create Marketing Campaigns That Work

One of the most important aspects of a successful marketing campaign is understanding your target audience. This means building customer profiles, which is something that many businesses do not do enough. This blog post will discuss the importance of customer profiling and how to do it effectively. Helping you to create the perfect contact list.[…]

Your Tone Of Voice Is Crucial In Social Media Marketing

It’s not what you said. It’s how you said it. Unfortunately, people simply are fed up with rudeness and have echoed that sentiment for years. However, it’s a very sensible piece of advice that has applications anywhere, including social media marketing. Social media marketing data campaigns are a tricky business. However, if one thing makes[…]

Reselling Data Marketing Mailing Lists

Looking for a fantastic way to make extra money? You should consider reselling data marketing mailing lists. This is a great business opportunity that has a lot of potential. Many businesses require quality data marketing mailing lists, and you can provide them with precisely what they need. This blog post will discuss the benefits of[…]

B2B Direct Mail Is Still A Powerful Marketing Tool

Though digital marketing methods often overshadow it, direct mail is still a powerful tool for B2B businesses. When done correctly, direct mail can be more effective than any other form of advertising. Here are four reasons why you should consider using direct mail in your next direct marketing campaign: Direct mail is more personal B2B[…]

What Are B2B Email Lists?

A business-to-business email list is a compilation of email addresses used by organizations that engage in business with other businesses. The most common type of B2B email list is an opt-in email list, meaning that the recipients have given their permission to be contacted by the organization that owns the email list. An organization may[…]

You Must Invest In Marketing During A Recession

It’s no secret that the economy is in a recession. This can be difficult for businesses of all sizes, but it can be especially tough for small businesses. One way to combat these challenging times is to invest in marketing data. Marketing can help you reach more customers and generate more revenue. This blog will[…]

Beware Disease Of Corporatese In Marketing Copy Expert Urges

Business owners should beware of the “disease of corporatese” when writing marketing copy, an expert has warned. The term refers to the use of overly complex language that can alienate customers and make it difficult for them to understand what a company is trying to sell them. In a new article, marketing consultant John Legere[…]

How To Integrate Social Media Into Email Marketing Campaigns

Did you know that almost three-quarters of internet users use social media? That’s a lot of potential customers! You’re missing out if you’re not using social media to market your B2B data. This blog post will discuss how to integrate social media into your email marketing campaigns. By doing so, you’ll be able to reach[…]

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