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Data Protection Act – Jargon Buster

Data Protection Act

Data Protection Act Principles & Data Purchase Jargon Buster

With the GDPR (General Data Protection Regulation) applying from 25th May 2018. All parties that handle data must ensure that they have the relevant procedures in place to comply with the new laws and with the updated elements of data protection. As part of the task of increasing transparency and reliability within the B2B data marketplace. We have put together this guide to explain some of the common terms within the industry. To help you understand the Data Protection Act principles. Think of it as your business data pocket translation guide:

Data Protection Jargon

GDPR: General Data Protection Regulation. A regulation set up to strengthen and also unify data protection for all individuals within the European Union.
ICO: Information Commissioner’s Office. The UK’s independent body set up to uphold information rights.
The GDPR applies to ‘controllers’ and ‘processors.’
Data Controller: Is the person or organisation that decides how and also why personal data is to be processed.
The Data Processor: Is any person or organisation that processes the data on behalf of the controller.
Data Subject: Is the person which the data relates to.
If you are currently subject to the Data Protection Act 1998, it is highly likely that you will also be subject to the GDPR. Any businesses registered with the ICO and are legally eligible to hold and process data can use our services.

Personal Data: Means data which relates to a living individual who can be identified from the data protection act principles.
Sensitive Personal Data: Means data which relates to the race, religion, health, sexual orientation or political opinions of the data subject. BDP Agency do not collect, hold or process any Sensitive Personal Data.

Business Data Purchase Jargon

Data Licence: Data is usually sold on a lease. It means that the data owner hires you the data rather than sells you the data outright. Outright (or eternal) purchases are slightly more costly as data holders, understandably, want to protect the investment they have put into gathering, storing, updating and maintaining the data. If they lease you the data, then they retain ownership, and you have to comply with the rules of the contract in line with Data Protection Act principles.

There Are Two Types Of Data Licenses:

Single-use and multiple-use for 12 months: These are fairly explanatory. Single-use, you can communicate with that business or record once. Multi-use, you can contact them as many times as you want within the 12-month period depending on the licence.
Data Count: Once you have decided on what industries or SIC codes to target and applied any other criteria such as business size or location. Your account manager will go away and get a data count ran for you. This is to find out the total number of records which match your criteria, your “data pot” so to speak. From this pot, you can decide on how many files you need for your campaign. In the case that the number of records is fewer than you were looking for. Or you simply wish to grow your campaign, you can expand your criteria, such as targeting some new industries or extending the geographical boundaries.

How Business Data Prospects can help with your marketing needs?

At Business Data Prospects, we have a strong commitment to data privacy and strive to offer our customers high-quality B2B databases that adhere to the latest data protection requirements. We have been thoroughly vetted and recognised as an accredited Crown Commercial Services supplier to supply approved services that satisfy the highest quality and security requirements. We offer the expertise and tools to help you achieve your goals, whether you need to boost your marketing efforts or sales. Check back soon for more articles and updates, including information on our B2B databases and content marketing methods. You can also discover more about our dedication to data protection by viewing our GDPR policy on our website.

If you have any enquiries, feel free to visit our LinkedIn page for further details about our range of services. To initiate an inquiry, you can either reach out to us via the provided phone number or by completing our contact form.

Data Protection Act – Jargon Buster
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