Data Protection Act Principles & Data Purchase Jargon Buster
With the GDPR (General Data Protection Regulation) applying from 25th May 2018. All parties that handle data must ensure that they have the relevant procedures in place to comply with the new laws and with the updated elements of data protection. Furthermore, as part of the task of increasing transparency and reliability within the business data marketplace, we have put together this guide to explain some of the common terms within the industry and to help you understand the data protection act principles. Think of it as your business data pocket translation guide:
Data Protection Jargon
GDPR: General Data Protection Regulation. A regulation set up to strengthen and unify data protection for all individuals within the European Union.
ICO: Information Commissioner’s Office. The UK’s independent body set up to uphold information rights.
The GDPR applies to ‘controllers’ and ‘processors.’
Data Controller: Is the person or organisation that decides how and why personal data is to be processed.
The Data Processor: Is any person or organisation that processes the data on behalf of the controller.
Data Subject: Is the person which the data relates to.
If you are currently subject to the Data Protection Act 1998, it is highly likely that you will also be subject to the GDPR. Our services are suitable for any businesses that are registered with the ICO and are legally eligible to hold and process data.
Personal Data: Means data which relates to a living individual who can be identified from the data.
Sensitive Personal Data: Means data which relates to the race, religion, health, sexual orientation or political opinions of the data subject. BDP Agency do not collect, hold or process any Sensitive Personal Data.
Business Data Purchase Jargon
Data Licence: Data is usually sold on a lease. It means that the data owner hires you the data rather than sells you the data outright. Outright (or eternal) purchases are slightly more costly as data holders, understandably, want to protect the investment they have put into gathering, storing, updating and maintaining the data. If they lease you the data, then they retain ownership, and you have to comply with the rules of the contract.
There Are Two Types Of Data Licence:
Single-Use and multiple-use for 12 months: These are fairly explanatory, single-use you can communicate with that business or record, once. Multi-use, you can contact them as many times as you want within the 12-month period depending on the licence.
Data Count: Once you have decided on what industries or SIC codes to target and applied any other criteria such as business size or location. Your account manager will go away and get a data count ran for you. This is to find out the total number of records which match your criteria, your “data pot” so to speak. From this pot, you can decide on how many files you need for your campaign. In the case that the number of records is fewer than you were looking for, or you simply wish to grow your campaign, you can expand your criteria such as target some new industries or extend the geographical boundaries.
We hope that you have found this blog on Business Data Protection and Data Purchase Jargon useful. Check back on our news feed soon for more blogs and updates, such as information on our B2B databases and content strategies in marketing. You can also view BDPs GDPR Policy here.
If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a call back.
