Data Cleansing Services | Data Cleansing Companies

B2B Data Cleansing Service

B2B Data Cleansing is a crucial aspect of managing data effectively. Ensuring your customer data is accurate and reliable within your database, supported by tools and processes to maintain it, is vital for business growth.

Cleansing data can reduce operational costs, foster confidence in business systems, and enhance customer interactions.

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How does BDP’s Data Cleaning Service work?

B2B Data cleansing service

How Does B2B Data Cleansing Work?

Profile – We assess your data to understand its quality, including accuracy, completeness, and uniqueness.

Cleanse – Our team then validates data accuracy against trusted sources, such as official postal or telecommunications records. We then fill in missing information, correct formatting, standardise data, and remove duplicates to create a consolidated customer view.

Suppress – Then, we identify outdated records by cross-referencing official data sources to exclude contacts who have moved, are deceased, or have opted out of marketing.

Enrich – Our team can then enhance the data by appending additional attributes from our sources, ensuring a complete, well-rounded customer profile.

What is Data Cleansing?

It involves pinpointing and then correcting or removing data records in a database: Inaccurate or invalid, Incomplete, Duplicate or Poorly formatted.

Data cleansing is often conducted on existing records, either as a one-time clean-up or as part of an ongoing maintenance routine.

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If you want to discuss how we can improve your data today, call us on 0333 200 1860.

What Our Clients Say

“We recently utilised a B2B data cleansing service, and the results have been outstanding. Our customer data has never been more accurate or reliable. The process streamlined our records, removing duplicates and outdated information and significantly improving our marketing efforts. We can target our campaigns more effectively with cleaner data, leading to better engagement and conversions. I highly recommend this service to any business looking to enhance their data quality and drive better results.” Mike Davenport

Here’s a guide for thorough Data Cleansing, step by step:

B2B Data cleanse steps

Step 1: Remove duplicate or irrelevant data

Remove unwanted data from your dataset, including duplicate data or irrelevant fields. When you combine data sets from multiple places or receive data from clients or multiple departments, there are opportunities to create duplicate data.

De-duplication is one of the largest areas to be considered when it comes to B2B data cleansing. This can make your data more efficient, creating a more manageable and performant dataset.

Existing Customer Database

Step 2: Fix structural errors

Structural errors are when you measure or transfer data and notice strange naming conventions, typos, or incorrect capitalisation. These inconsistencies can cause mislabeled categories or classes. For example, you may find “N/A” and “Not Applicable” appear, but they should be analysed as the same category.

With our data cleansing services, you won’t have to worry about these structural errors. We can ensure that all your data is consistently formatted, with corrected naming conventions, proper capitalisation, and standardised categories.

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B2B Database cleanse

Step 3: Fix unwanted or missing data fields

Often, there will be one-off observations where, at a glance, they do not appear to fit within the data you are contacting. If you have a legitimate reason to remove or replace a field, like improper data entry, doing so will improve the performance of the data you are working with.

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Additional B2B Data Features

GDPR Certification

We are one of the only B2B Data Cleansing Companies to have completed full compliance training with the Institute of Marketing, so when you purchase market research surveys from us, you can be assured of our commitment to excellence. We follow the MRS best practice.

B2B Market Research Segmentations

B2B Market Research – Target B2B Companies and get closer to the right individuals by segmenting your UK market research by positions and responsibilities.

Data Hygiene

Accurately target more clients by enhancing your dataset. Consider options like data cleansing companies to ensure your information is accurate and effective. You can also buy email mailing lists to broaden your outreach and purchase email databases in the UK.