Data has turned into one of the most essential tools in the ever-changing marketing landscape at a marketer’s disposal. Marketers need data to make informed decisions about where to allocate resources and how to measure success. But what kind of data is most important? There are three main types of data that are essential to[…]
Insights
The 2 Main Types Of Marketing Data And Why They Matter
When it comes to marketing data, there are only two types that matter: customer data and market data. Customer data helps you understand your current and potential customers more deeply. In contrast, market data enables you to understand the trends in your industry so you can adapt your marketing strategy accordingly. Within this blog post,[…]
Marketing Data Is Essential For Businesses
Marketing data comes in many shapes and sizes. For example, it can be collected from online sources, such as website traffic and social media interactions, or offline sources, such as customer surveys and focus groups. Marketing data is essential for businesses of all shapes and sizes, regardless of where it comes from. Here’s a closer[…]
How Can I Get Data For Marketing?
Data is a marketer’s best friend. It helps us understand our customers, track our progress, and make more informed decisions about our marketing strategies. But where do you get data? And more importantly, how do you get accurate and up-to-date data? Here are four ways to get data for marketing: Purchase a marketing data list[…]
Why B2B Data Is Important
In the business world, data is everything. The more data you have, the better informed your decisions would be. When making decisions about your business, there is no such thing as too much data. That’s why B2B data is so important. B2B data is information that pertains to businesses rather than individual consumers. This data[…]
What Is Intent Data?
In the world of marketing and sales, there’s a lot of talk about “Big Data.” But what is Big Data, and how can it be used to improve marketing and sales efforts? Big Data is a name that’s used to describe the large volume of data organizations collect daily. The data can come from multiple[…]
What Is A B2B Data List?
A B2B data list is a compiled list of businesses that can be used for marketing or sales purposes. These lists are typically created by market research firms and bought or rented by companies wishing to reach a specific target market. Each record in a B2B data list contains information about a particular business, such[…]
B2B Prospector- The Future Of Business-To-Business Marketing
Business-to-business (B2B) marketing is the process of marketing goods or services from one business to another. Companies that engage in B2B marketing must first identify their target market, which is typically composed of other businesses or organizations. Once you have identified your target market, businesses can begin to develop and execute marketing strategies designed to[…]
How To Build B2B Data Lists
A great marketing campaign starts with a great list of leads. But where do you get a list of qualified leads you know will be interested in what you have to say? That’s where a B2B data list comes in. A B2B data list is a collection of business contact information you can use to[…]
What Are B2B Email Lists?
A business-to-business email list is a compilation of email addresses used by organizations that engage in business with other businesses. The most common type of B2B email list is an opt-in email list, meaning that the recipients have given their permission to be contacted by the organization that owns the email list. An organization may[…]