MAILING HOUSE & POSTAL CAMPAIGNS
Mailing House Experts, Streamlined Postal Campaigns
When you work with us on your direct mail campaigns, you’ll benefit from quicker delivery times and lower costs than managing them independently.
Our mailing house combines the right tools, expertise and streamlined processes to make running effective direct mail campaigns simple and efficient. Whatever the size of your postal campaign, we can provide a solution tailored to your requirements.
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What data services are included in with the mailing house postal campaigns?
B2B Postal Marketing campaigns
Data cleansing & management
For a direct mail campaign to be effective, data accuracy is essential. Our talented mailing house can fine-tune your data to achieve better results, leading to higher success rates and improved analytics.
You can boost your return on investment (ROI), decrease customer complaints, and reduce time spent on incorrect mailings.
Our mailing house manages data with accuracy and care, guaranteeing that your audience is successfully targeted and engaged.
Our services include:
• Goneaway suppression: Removing inactive records where recipients have moved on
• Duplication removal: Ensuring duplicate records are taken out.
• PAF verification: Cross-referencing with the Post Office Address File for accuracy.
• Death register check: Ensuring records don’t include recently deceased individuals.
• Preference services: Checking against opt-out lists like FPS, MPS, and TPS.
• Data enhancement: Adding new fields from other sources to enrich your data.
• Mailing list preparation: Returning a cleansed and ready-to-use database directly to you.
Questionnaires | Polls | Surveys
Direct Mail fulfilment
Our direct mail fulfilment services are designed for speed and efficiency, whether you need end-to-end management or select services.
Our mailing house can automate processes like folding, envelope sealing, and poly wrapping wherever possible, though we also offer manual handling when needed. From preparing materials to arranging final distribution, we ensure your campaign is executed flawlessly.
What Our Clients Say
“The results of the campaign were impressive. We achieved a response rate of 8%, well above the industry average of 1-3%. This response translated into a 15% increase in inquiries and a noticeable uptick in sales conversions.” Simon Shanks
Market Research Company
Direct Mail postage
Direct Mail Postage is often the most significant portion of a direct mail campaign’s budget. We secure the best postage rates for our clients by leveraging our relationships with trusted postal carriers.
With extensive postage knowledge, we help you save by suggesting minor adjustments, such as design tweaks for machine-readable discounts or shifting dispatch dates to avoid cost spikes.
Mailing House returns
Returns management – UK mailing house
Handling mail returns can be daunting, but we streamline your process. Our mailing house returns management service helps maintain an accurate database, reducing future postage costs and improving your campaign results.
By tracking and analysing returns, we provide valuable insights to enhance the quality of future campaigns and communications.”
Additional B2B Data Features
GDPR Certification
We are the only company to have completed full compliance training with the Institute of Marketing, so when you purchase market research surveys from us, you can be assured of our commitment to excellence. We follow the MRS best practice.
B2B Market Research Segmentations
B2B Market Research – Target B2B Companies Mailing Lists and get closer to the right individuals by segmenting your UK market research by positions and responsibilities.
Data Hygiene
Accurately target more clients by enhancing your database with up-to-date information. Consider options to buy direct mail data to broaden your outreach effectively.
Mailing House
In addition to our UK Market Research services, our in-depth mailing house delivers internationally when you run a campaign.
PECR Compliance
Should you wish to add emails to your campaign too, you can also rest easy knowing that our UK business email marketing lists are fully GDPR and PECR-compliant.
Direct Mail
We have been the #1 direct mail data provider for six consecutive years because we tailor our services to exceed our client’s expectations.
B2B Direct Mail & Postal Campaign FAQ
Frequently asked questions
We can manage your direct mail campaign from data selection through to dispatch. This can include supplying the B2B mailing data, preparing the mailing file, print production, fulfilment, enclosing or inserting, addressing and organising the final postal distribution.
Yes. We can provide targeted B2B postal data based on the audience you want to reach. This can include criteria such as industry, location, company size, turnover, job title, department and other available business characteristics, helping you focus your campaign on relevant companies and decision-makers.
Yes. You can supply your own mailing data, artwork or printed materials, or we can provide the data and help coordinate the campaign for you. The service can be tailored around the parts of the postal campaign you want us to manage.
We can support a wide range of B2B postal campaigns, including letters, postcards, brochures, leaflets and other printed marketing materials. The format, quantity and fulfilment requirements can be planned around the audience and objectives of your campaign.
Yes. Our mailing house service is designed to support both smaller targeted campaigns and larger B2B postal mailings. We can help coordinate the data, print and fulfilment process so the campaign is prepared efficiently and dispatched in line with your requirements.
B2B postal marketing can be carried out in compliance with UK data protection requirements when the data is sourced and used appropriately. BDP provides compliant business data and can discuss the targeting and data requirements for your campaign before it is prepared.
Ready to launch your next B2B postal campaign?
Tell us who you want to reach and what you want your campaign to achieve. We can provide the targeted B2B mailing data, manage the print and fulfilment process, and handle your postal campaign from preparation through to dispatch.
Discuss Your Postal Campaign