Insights

Do you have a lot of data that you need to organize for your marketing campaigns? Are you not sure where to start? Don’t worry. We’re here to help. We will discuss how to prepare your marketing data for successful campaigns. Following these simple steps can save time and energy in the long run. Let’s[…]

When it comes to market research, the UK is a world leader. Many top-notch market research companies in the country can help your business get the information it needs to make informed decisions. This blog will discuss some of the best B2B market research companies in the UK. We will also provide tips on choosing[…]

To increase your conversions, you need to cleanse your CRM database. This may seem like an odd statement, but it’s true. A recent study by the Aberdeen Group showed that organizations with cleansed CRM databases achieved a 12% higher conversion rate than those with uncleaned databases. So, how do you go about cleansing your CRM[…]

Business to Business Marketing – What is the Future? It’s tough to imagine how fast technology has led to the transformation of society in the last century. Yet as the saying goes, ‘the only constant thing in life is change’. Likewise, given how fast the technological world has been progressing and changing. So how will[…]

When it comes to marketing data, there are only two types that matter: customer data and market data. Customer data helps you understand your current and potential customers more deeply. In contrast, market data enables you to understand the trends in your industry so you can adapt your marketing strategy accordingly. Within this blog post,[…]

When buying marketing data, it’s essential to know the factors affecting its quality. There are many marketing data providers out there, but not all offer high-quality information. In order to obtain the most out of your investment, it’s essential to be aware of what to look for in a provider. This blog will discuss eight[…]

If you’re not using data to market your business, you’re missing out on a significant opportunity to connect and convert your target audience. Data-driven marketing uses customer data to inform marketing decisions, resulting in more relevant and effective marketing campaigns. There are three main types of data marketing: explorative, predictive, and prescriptive. Keep reading to[…]

Like most business owners, you know that marketing data is essential. But where do you start? What are the best sources of marketing data for your business? In today’s blog, we will discuss ten different ways to get the data you need to make informed decisions about your marketing efforts. So, we have a source[…]

Data is a marketer’s best friend. It helps us understand our customers, track our progress, and make more informed decisions about our marketing strategies. But where do you get data? And more importantly, how do you get accurate and up-to-date data? Here are four ways to get data for marketing: Purchase a marketing data list[…]

As a business owner, you know that data is essential. And as a seller of data, it’s critical to understand how to negotiate and close deals without resorting to shady tactics. This blog post will discuss six data sales tactics you should avoid. Pushing products or services Pushing products or services the customer doesn’t need[…]