Top Data-Based Email Segmentation Tips for Email Marketers

That you need to know.  According to eConsultancy’s Email Marketing Census, 67% of those surveyed indicated they were ‘quite’ or ‘very’ satisfied with their automated email marketing efforts (econsultancy.com/blog/69015-three-key-findings-from-the-2017-email-marketing-census). If you are a business builder wanting to put the lead generation power of email data marketing to work for your company, it is essential you[…]

Measuring The Success Of Email Campaigns

How to measure the success of your email campaigns Measuring the success of your email campaigns is essential in order to analyse results and optimise for future campaigns. The main measurements looked at are open and click-through rates. How can you measure and determine if your email marketing campaign was successful? Here are other metrics[…]

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