The Importance Of Marketing Data

Data has turned into one of the most essential tools in the ever-changing marketing landscape at a marketer’s disposal. Marketers need data to make informed decisions about where to allocate resources and how to measure success. But what kind of data is most important? There are three main types of data that are essential to[…]

Build Brand Awareness With Targeted Direct Marketing

Almost any business can benefit from targeted direct marketing. This type of marketing is a great way to reach new customers and grow your brand awareness. This blog will discuss some of the best ways to use direct marketing to grow your business. We will also provide tips for effective direct marketing campaigns to reach[…]

How Marketing In Financial Services Has Changed

It’s no secret that marketing in the financial services industry has changed dramatically over the past few years. With social media and other online channels, companies have had to adapt their strategies to reach consumers. In this blog, we will explore how marketing has changed and how businesses can stay ahead of the curve. The[…]

How To Generate Leads For B2B Sales

Generating leads for a B2B sales organisation can be difficult. It takes time and effort to create a process that works and even more time and effort to execute. This blog will show you the steps you need to take to generate leads for your business. We will also provide tips on converting those leads[…]

How To Create A Digital Marketing Strategy

Producing a digital marketing strategy can seem daunting, but it doesn’t have to be. This blog will walk you through the steps you need to take to produce a successful digital marketing strategy for your company. We will cover everything from developing your goals with your target audience to creating content and measuring your success.[…]

What Is A Marketing Campaign?

A marketing campaign is a coordinated effort to promote a product or service. It involves several marketing disciplines, such as advertising, public relations, and direct marketing. A well-executed campaign can generate a lot of interest in your product or service and help you achieve your business goals. This blog will discuss what goes into a[…]

B2B Data Analytics Making Sense Of Big Data

Big data is all around us. Businesses are constantly collecting data on our behaviour, from the clicks and swipes we make on smartphones to the posts we share on social media. But what exactly is big data, and how can businesses make sense of it? That’s where B2B data analytics comes in. B2B data analytics[…]

Marketing Newsletters Must Have Strong Editorial focus

When designing a marketing newsletter, there are plenty of different things to remember. A marketing newsletter can be a valuable resource, but at the same time, it’s essential to design it with the correct focus. Many marketing experts have concluded that you must design a marketing newsletter with a strong editorial focus to connect to[…]

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