The 2 Main Types Of Marketing Data And Why They Matter

When it comes to marketing data, there are only two types that matter: customer data and market data. Customer data helps you understand your current and potential customers more deeply. In contrast, market data enables you to understand the trends in your industry, so you can adapt your data strategy accordingly. Within this blog post,[…]

Decision Maker Data UK

Making decisions is hard. We all know that. But what if you had access to B2B data that would help you make better decisions? We can provide you with just that. This blog post can help business owners make informed decisions based on marketing data. Whether you are looking for information on the latest industry[…]

Marketing Data Is Essential For Businesses

Marketing data comes in many shapes and sizes. For example, it can be collected from online sources, such as website traffic and social media interactions, or offline sources, such as customer surveys and focus groups. Marketing data is essential for businesses of all shapes and sizes, regardless of where it comes from. Here’s a closer[…]

The Importance Of Marketing Data

Data has turned into one of the most essential tools in the ever-changing direct marketing landscape at a marketer’s disposal. Marketers need data to make informed decisions about where to allocate resources and how to measure success. But what kind of data is most important? Here are a few examples of marketing data types: There[…]

Build Brand Awareness With Targeted Direct Marketing

Almost any business can benefit from targeted direct marketing. This type of marketing is a great way to reach new customers and grow your brand awareness. This blog will discuss some of the best ways to use direct marketing to grow your business. We will also provide tips for effective direct marketing campaigns to reach[…]

How To Create Business Mailing Lists

Would you like to grow your sales by 50%? Of course, you would! One of the most significant ways to do this is by creating a business mailing list and sending regular mailings to your customers. This blog will outline how to produce a business mailing list and outline some of the benefits of doing[…]

Can I Send Unsolicited Business Emails To Business GDPR

Since the new GDPR regulations went into effect, there has been a lot of confusion about what businesses can and cannot do regarding email marketing campaigns. For example, can you still send unsolicited business emails to companies? In this blog, we will discuss the facts of GDPR compliance and provide tips for ensuring that your[…]

What Is A Marketing Campaign?

A marketing campaign is a coordinated effort to promote a product or service. It involves several marketing disciplines, such as advertising, public relations, and direct marketing. A well-executed campaign can generate a lot of interest in your product or service and help you achieve your business goals. This blog will discuss what goes into a[…]

B2B Data Analytics Making Sense Of Big Data

Big data is all around us. Businesses are constantly collecting data on our behaviour, from the clicks and swipes we make on smartphones to the posts we share on social media. But what exactly is big data, and how can businesses make sense of it? That’s where B2B data analytics comes in. B2B data analytics[…]

Marketing Newsletters Must Have Strong Editorial focus

When designing a marketing newsletter, there are plenty of different things to remember. A marketing newsletter can be a valuable resource, but at the same time, it’s essential to design it with the correct focus. Many business marketing experts have concluded that you must design a marketing newsletter with a strong editorial focus to connect[…]

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