Understanding and utilising a marketing ROI formula for referrals can be challenging, but it is essential…
B2B Lead Generation: 5 Proven Strategies for Better Quality Leads
Generating high-quality B2B leads is becoming more competitive as businesses face rising advertising costs, longer buying…
GDPR B2B Legitimate Interest And Consent In Companies
As the General Data Protection Regulation (GDPR) continues to shape the landscape of data privacy and…
Collecting Customer Data and How To Build Relationships
The collection of customer data goes beyond analytics; it presents a unique opportunity to foster genuine…
How Important Is Data Hygiene?
Data Hygiene is an important part of B2B marketing. The difference between having good data hygiene…
Maximise The Potential Of Your B2B Target Audience Data Lists?
In the ever-evolving landscape of B2B marketing, one crucial concept stands out as the cornerstone of…
5 Mistakes Telesales Companies Make Regularly
Avoid These Common Errors Telesales Companies Regularly Make We receive many calls regarding sales, as we…
Are Businesses Still Consumers
We have been to a number of business marketing data seminars recently where people have put…
Direct Marketing Terms
Direct Marketing Database Terms As promised, we have listed below some of the Direct Marketing Terms…
Data Marketing Acronyms
Digital Marketing Abbreviations As in any industry people use marketing abbreviations & marketing people tend to…
CTPS & TPS Corporate Telephone Preference Service
What Are TPS And CTPS? So, we’ll kick this off by talking about the two different…