B2B DATA ENRICHMENT
Enrich Your CRM for Better Results.
Enrich the records you want to focus on with 300+ verified company, contact and targeting options to help your team segment, prioritise and reach the right decision-makers.
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CRM Intelligence
Make every record more valuable
Your CRM may already contain the businesses you want to reach. Adding the right company, contact and targeting information for accurate segmentation, prioritisation and campaign planning.
B2B data enrichment appends useful insight to the records you already hold, from turnover, employee numbers and technology to locations and named decision-makers.
Using our own UK B2B database and additional research, we can enhance the companies and contacts you want to focus on, helping your team identify the strongest opportunities.
The result is clearer priorities, better-defined audiences and CRM records your sales and marketing teams can use with confidence.
How B2B data enrichment works
Send us your data
Securely send us your records and we’ll identify to source missing gaps, outdated information and provide a complimentary report to enrich your data.
Choose what matters
Select the company, contact or targeting information that supports your segmentation, campaign planning and sales priorities.
We match and enrich
We match, research and verify your selected records against our UK B2B database, appending only the agreed information for accurate, relevant enrichment.
Receive ready-to-use data
Your enriched records are validated and returned in a ready-to-use format for CRM upload, giving you GDPR-compliant, actionable data to reach the right customers.
Enrich your Audience
300+ ways to enrich your B2B data
Choose the records and enrichment fields that matter most, so you can focus your budget on the data that supports your sales and marketing priorities.
300+
Enrichment options
76%
Financial coverage
62%
Technology coverage
4M+
Decision Makers
Precise Targeting
Enrich the records that count
Focus Your Enrichment
Choose the companies, contacts or segments that matter most to your campaign, then add the information that supports your targeting, prioritisation and sales activity.
- Prioritise key accounts and prospects
- Select the records you want to enrich
- Choose the fields relevant to your campaign
- Run one-off or repeat enrichment projects
Direct your investment towards the records and enrichment fields with the greatest commercial value.
Built on Our Own UK B2B Data
Business Data Prospects owns and maintains its UK B2B database in-house, with more than 4 million named UK business decision-makers and 300+ enrichment options.
That depth allows you to start with a broad market and progressively narrow it using the criteria that matter to you.
→ + Industry
→ + Turnover
→ + Location
→ + Technology
→ + Company Size
→ + Relevant Decision-Maker
Your records are matched, researched and reviewed by our team before delivery, helping you turn broad company data into a precisely defined audience.
Need to Clean Your Data Too?
If your records are outdated or inconsistent, we can cleanse and update them before adding the enrichment fields you need.
Explore Data Cleansing Services →B2B Data Enrichment FAQ
Frequently asked questions
We can append a wide range of company, contact and specialist business information, including turnover, employee numbers, SIC codes, technologies used, locations, named decision-makers, business email addresses, telephone data, LinkedIn profiles, buying signals and more. More than 300 enrichment options are available, so you can choose the fields that are most relevant to your campaign or sales priorities.
Yes. You can focus on selected companies, accounts, contacts, audiences or segments and choose only the enrichment fields you need. This can include company data, email appending, telephone appending, decision-maker information, technology data or more specialist criteria, depending on the audience you want to reach. Your current answer already makes this selective-enrichment point well.
Yes. We can append relevant named business decision-makers by job title, department, seniority or responsibility, together with direct business email addresses and direct dial telephone numbers. This can help turn company-level records into contacts your sales and marketing teams can actually use.
Yes. If your existing records also need checking or updating, data cleansing can be combined with enrichment. We can review and update existing company or contact information before appending the additional fields you need, giving you cleaner, more complete CRM records in one project.
Get more from your business data
Tell us what you already have and what you’d like to know. We’ll help identify the enrichment options that can make your data more useful and provide a tailored quotation based on your requirements.
Discuss Your Data Enrichment Requirements