What is Telemarketing?

BDP Agency, Telemarketing, Telesales Data

What is Telemarketing?

Telemarketing is the use of a telephone system to contact prospects and create cost-effective relationships which could lead to potential sales.

This is generally done by a sales person whose job it is to sell your product or services to the customer whilst also answering any questions they may have about your product.

Telemarketing relationships rely on loyalty and respect, going the extra mile and offering additional services demonstrates that you have acknowledged your prospects needs & requirements.

Prior research

Finding out what your prospect needs beforehand can help you to tailor your call around what they want and need allowing you to mention these first as important points to catch the customers attention.

Making the best first impression

With Telemarketing, it is important that you make a good first impression as this determines if the recipient stays on the phone and gives their time to listening to you. These first few seconds are vital as the person you are calling could have quite a busy schedule and that they are going to want this phone call to be as fast as possible, so you don’t want to be slow when delivering your points as this could irritate the customer and cause them to hang up.

Integrating a telemarketing plan

Planning is Key. When calling you need to make sure you have done your research as there is no point in calling without preparing. To prepare you should decide on what market you want to target and why it is a good target as this will allow you to tailor your call around what appeals to your target audience and what is best suited to entice them into purchasing the product and service which you are offering.

Telemarketing is useful however it is better when used in conjunction with other forms of marketing such as sending out an email to follow up on your call as a reminder. This will also give you another method for contacting your customer which can be useful in the future for following up or contacting them about new products.

Overall Telemarketing is a good way to reach out to new customers but you need to ensure that you plan beforehand in order to make a good impression and that finding out what they require from you can help you appeal to what the customer wants. Also remember that Telemarketing works best when paired with other forms of marketing as it allows you to follow up with your customers and even inform them of new products.

BDP’s Telemarketing file is unique and exclusive; this file is perfectly suited to many industries and will help you target your niche market.

Our file guarantees, you will spend all of your precious time communicating with prospects that genuinely need your products or services.

Purchasing a targeted telemarketing file will result in you building relationships much quicker, the file is also perfect to maximize your marketing methods.

We are so confident in our telemarketing data that we offer a 100% guarantee on the file.

Research has shown that quality telemarketing data is key to improved ROI, as a reliable rule of thumb targeted outbound calling will generate an average of three to six contacts per hour.

We also provide regular cleansing services to ensure that our data is a maximum three days data age and 100% accurate.

It’s a win-win situation.

Here at BDP we have a range of up to date telemarketing data.

Thank you for reading. If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a call back.

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