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The Importance of Data Cleansing

Data Cleansing

Business Data Prospects recognises that precise and also up to date data is important for effective B2B Marketing, which is why we take our data cleansing services and data hygiene seriously.

When it comes to B2B data, accuracy is crucial. If your data is out of date, you risk wasting time and resources on ineffective marketing campaigns. Precise data can help boost your brand’s reputation and make it easier to acquire new customers.

That’s why we offer data cleansing and data hygiene services to ensure that your B2B data is regularly maintained and kept up to date. Our data cleansing and data hygiene services are designed to ensure that your B2B data remains precise, reliable, and up to date, allowing you to achieve your marketing goals with greater success.

What is data cleansing, and why is it so important?

Data cleansing is the process of reviewing and also updating your B2B data to ensure accuracy. This may involve eliminating duplicates, correcting errors, and checking contact information. In contrast, data hygiene involves maintaining the quality of your data over time. This includes verifying and refreshing your data to ensure accuracy and currency.

By investing in data cleansing and data hygiene, you can ensure that your B2B data is as precise and reliable. This will allow you to target your marketing efforts more precisely, develop stronger relationships with your customers, and ultimately achieve greater business success.

What are the different types of data cleansing services?

Here at Business Data Prospects, we offer a variety of data cleansing services, these are some of the most common types available:

  1. Data Standardisation: The process of converting data from various sources and formats into a standard format is known as data standardisation. This ensures that the data is consistent and readily analysed.
  2. Data Enrichment: This involves supplementing existing data with additional information, such as industry, email addresses, or phone numbers
  3. Data Parsing: includes separating names, addresses, and phone numbers from other complex data elements.
  4. Data Deduplication: This involves locating and removing duplicate database records this is a process that eliminates excessive copies of data and significantly decreases storage capacity requirements. 
  5. Data Verification: This includes verifying the accuracy and completeness of data, such as email addresses and postcodes.
  6. Data Enhancement: Adding additional data sections, such as firmographic or technological information, to an existing database.
  7. Data Profiling: This requires analysing data to identify inconsistencies, errors, and discrepancies in the data.
  8. Data Matching: identifies and connects related data from multiple sources, such as matching business records across other marketing databases.

Overall, the objective of data cleansing services is to improve the accuracy of the data, therefore, enhancing decision making, reducing waste, and boosting productivity.

Why Shouldn’t You Have Uncleansed Data?

There are several reasons why you shouldn’t have uncleansed data:

Inaccurate Data: Uncleansed data may contain errors, inconsistencies, and inaccuracies, resulting in incorrect decisions, wasted resources, and reputational harm.

Poor Decision Making: Without clear and precise data, making informed decisions based on reliable insights can be difficult. This may result in poor decision making, wasted opportunities, and revenue losses.

Inefficient Operations: As employees spend time manually rectifying errors or duplicating efforts, uncleansed data can lead to inefficiencies and redundancies within an organisation.

Compliance Issues: Uncleansed data may also, result in compliance problems depending on the industry. To comply with legal or regulatory requirements, companies are required to maintain precise and up to date data.

Negative Customer Experience: Finally, uncleansed data can have a negative effect on the customer experience. For instance, incorrect or obsolete contact information can result in missed communications, frustrated companies, and lost business.

Overall, having uncleansed data can pose significant difficulties for companies of all sizes. By investing in data cleansing services, companies can ensure that their data is precise, reliable, and up to date, enabling them to make more informed decisions, enhance their operations, and provide superior customer experiences.

How Can B2B Data Cleansing Help Your Business Stay GDPR Compliant?

B2B data cleansing helps companies remove inaccurate and duplicate data from their databases. This helps to improve the quality of data, reduces the risk of data breaches, and allows companies to stay GDPR compliant.

In addition, B2B data cleansing can also help companies improve their customer relationships. By providing them with precise and up to date information about their customers. As a result, B2B data cleansing is an important tool for companies looking to comply with GDPR.

Here at Business Data Prospects, Our Market Intelligence Team Will:

–  Analyse your marketing approach.

–  Update relevant documents.

–  Fill in the blanks in existing records.

–  Eliminate duplicates.

–  Recommend additional contacts.

–  Ensure that your addresses are up to date, and your contact database is returned in an accessible format.

Data Screening

For direct marketing purposes, data screening is very important. For instance, this can be for good practice and data compliance. Here are some of the files Business Data Prospects can screen against before you carry out your campaigns:

Corporate telephone preference (CTPS)

Mailing preference service (MPS)

Gone away suppression (GAS)

Royal Mail Postal Address File (PAF)

Telephone validation live (TVL)

Our screening process is designed to ensure that your marketing campaign targets companies that are relevant to your target industry. This means that you can be confident that your marketing efforts will reach the right audience, leading to higher engagement rates and better ROI.

Build and grow your existing client relationships. Turn your current contact database into a comprehensive and efficient sales tool.

Make Sure to Keep Your Records Up to Date and Accurate.

Maintaining precise and up to date records is crucial for companies of all sizes. At Business Data Prospects, we recognise the significance of maintaining high quality data to facilitate successful marketing campaigns.

Our data cleansing and data hygiene services can assist you in maintaining precise and up to date records. By regularly evaluating and updating your data, we can ensure that it remains precise, comprehensive, and current.

These services can assist you in filling in data errors, adding new data fields, and gaining a deeper understanding of your target audience. This allows you to tailor your marketing messages and also campaigns more effectively, increasing engagement and conversion rates. We are committed to assisting clients in achieving their marketing objectives by providing them with high quality, precise data.

Client Testimonial – “With an in depth knowledge of all things data, BDP provided an excellent service to one of my clients. I recommend Jane’s services if you have any issues with database integrity, data cleansing or data supply. “Mike Dean – Hamilton Bradshaw Partners.

Cleanse Your CRM Database to Increase Your Conversions

To increase your conversions, you need to cleanse your B2B data. A recent study by the Aberdeen Group showed that organisations with cleansed CRM databases achieved a 12% higher conversion rate than those with uncleaned databases.

So, how do you go about cleansing your CRM database? We will discuss four methods you can use to get the job done and, the importance of quality data for CRM systems.

What is CRM Data Cleansing

CRM database cleansing is identifying and removing inaccurate or outdated data from a customer relationship management (CRM) system.

Database cleansing is very important for maintaining the accuracy of a CRM system. Inaccurate data can lead to distorted reports and analysis, leading to bad business decisions.

Moreover, old data can create duplicate records and make it difficult to segment and target companies effectively. Regularly cleansing your CRM database ensures that your data is precise and up to date, making it easier to make informed decisions about your business marketing.

The Four Methods for Cleansing A CRM Database

A CRM is a powerful tool for managing customer relationships, but it can quickly become cluttered and inefficient if it is not cleaned regularly. There are four main methods to making sure that you have a unique business database to put into your content marketing strategies for cleansing a CRM database:

1– Manual cleaning involves reviewing each record in the database and making corrections as needed.

2– Data de-duplication identifies and removes duplicate records from the database.

3– Enrichment adds missing information to records in the database.

4– Segmentation divides the database into smaller groups for more targeted marketing efforts.

By regularly employing these four methods, companies can ensure that their CRM database is precise and up to date.

Tips For Success When Data Cleansing Your CRM

Here are a few tips to help you get the most out of your CRM cleansing:

Set aside time each week to review your CRM data and delete any old or outdated records.

Make a list of the most important fields to your business and ensure that all the data in those fields is correct and up to date.

Use data cleansing services to automate the process of identifying and deleting old data.

By following these tips, you can keep your CRM database clean and clutter free, making it easier for you to find the information you need when you need it.

Unlocking The Value of Your Own In House Data

In your business, you could be sitting on a gold mine. But you’ve just not had time to dig for it. If you dig into the data, you already have with a data cleanse, you’ll find there are some precious nuggets. Which are ready and waiting to be discovered.

Selling To Your Existing Clients.

As we all know, it’s always easier to sell additional products or services to existing clients. Rather than to get a sale from a brand new prospect. So, there’s a solid motive to dig into your existing client database. To further, identify what else you can offer them. Then, followed up by an email or phone call with new messages. However, don’t ignore the idea of selling to brand new prospects. Because who doesn’t like the idea of brand new customers?

So, Where Is This Data?

Could it all be in one extensive marketing list somewhere?  What format(s) is it in? Is it contact information? Could there be any contact history attached to it? When was it all last de-duplicated? Will it be compliant with Data Protection Act?

Initially, when you look at cleansing data, you’ll have more questions than answers. However, the sooner you start the process, the sooner you’ll be able to unlock the value of the data you have.

So, if the whole thing seems too daunting to attempt to start, then why not invite in some data experts like Business Data Prospects, who can make sense of what you’re sitting on and can get it put to practical use quickly.

Final Thoughts

In conclusion, all companies must maintain precise and up to date data. Investing in data cleansing, hygiene, and enhancement services from us can help ensure that your data remains precise, comprehensive, and relevant, resulting in enhanced decision making, operations, and customer experiences.

Business Data Prospects provides various data management services to help clients maintain precise records. Through the use of our expertise and cutting edge technology, companies can optimise their marketing strategies, minimise inefficiencies, and successfully attain their marketing objectives.

Are you ready to take your marketing efforts to the next level? It’s time to invest in Business Data Prospects’ professional data management services. Our team of specialists can assist you with cleansing, enhancing, and enriching your data to ensure that it remains precise, dependable, and relevant. Resulting in improved marketing results and business growth.

So don’t let inaccurate data hinder your marketing efforts; choose Business Data Prospects today and start realising your maximum potential. If you have any questions you can head over to our LinkedIn page to found out more information. If you want to make an enquiry, contact us by filling out our contact form to request a call back.

The Importance of Data Cleansing
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