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Data Cleansing

Data Cleansing Services

“Identify revenue in your contacts.”

Suppose your sales team beat their targets. As a result of your contact database held all the best up-to-date prospects who wanted your business. We bet you’d be happy.

As B2B data providers, we can help you cleanse your current base. As well as update all your prospects. This saves you the high cost of overheads.

Estimated reading time: 4 minutes

Why is Data Hygiene Important?

Data cleansing is one of the prior ways of a successful business. However, not everyone is familiar with the detail of this concept. For instance, data hygiene refers to working with clean databases. Therefore ensuring there is no unnecessary or incorrect data. As that then becomes “uncleansed”. 

The success of a high-impact campaign is all in the planning. Firstly, ensuring your database is accurate. However, before starting your campaign, we strongly recommend data cleansing. To refresh and update your existing contacts. For example, our data cleansing services begin with a complimentary assessment of your current data. Then we provide you with a quotation for updating the contacts.

Data Cleansing Services

There are two types of data cleansing, the first being manual cleansing. Firstly, manual data cleansing is run by a person to verify all the details from the database. Also, they will check for any mistakes and irregularities. Furthermore, their duties include the disposing of out–of–date records. Ensuring that only new and relevant data is stored in the database. 

This sort of cleansing is very time-consuming. Also, the manual composition is slow. However, it is one of the ways that you can guarantee the data meets all of the criteria of your specific campaign.

Secondly is electronically cleansing data. As the name suggests, this kind of B2B data cleansing includes complex operations. Therefore the help of advanced computer applications which follow certain sets of rules controlled by a user. For example, leading to any unwanted or outdated records being deleted. Also, providing spell checks of different documents simultaneously and eliminating duplicated files. These are all processes that contribute to good data hygiene practice. Meaning that this form of data cleansing is also quite fast in comparison to manual cleansing. However, it could make mistakes such as changing a correct spelling to make it incorrect. Whereas, with manual cleaning, the person doing it has to take more care and time when checking.

However, both methods are to be time-consuming. But the matter of data cleansing should be focused upon to improve your B2B database. Therefore, it shouldn’t be ignored. In conclusion, thanks to the modern age and its digital technology, businesses are now shifting to the practices of adequately handling, analysing, and storing raw data. 

Why you shouldn’t have uncleansed data

The consequences of storing uncleansed business data are serious. For instance, increased expenditures on printing and postage for direct mail campaigns could be a consequence. Or a waste of any telemarketing staffs time. And limiting profitability within telesales. Hence why any organisation should take severe measures against the accumulation of uncleansed databases.

Our market intelligence team will:

  • Analyse your marketing strategy
  • Update relevant records
  • Fill in gaps in existing records
  • Remove duplicates
  • Recommend additional contacts

Ensure that your addresses are current. Also that your contact database is brought right up to date and returned in a user-friendly format.

Data Screening

For direct marketing purposes, data screening is essential. For instance, this can be for good practice and data compliance. Here are some of the files we can screen against before you carry out your campaigns:

  • Corporate telephone preference (CTPS)
  • Mailing preference service (MPS)
  • Gone away suppression (GAS)
  • Royal Mail Postal Address File (PAF)
  • Telephone validation live (TVL)

This screening ensures that you only contact related businesses throughout your campaign.

Build and grow your existing client relationships.

Turn your current contact database into a comprehensive and efficient sales tool.

Keep your records up-to-date and accurate.

Gain new market intelligence and highly-targeted new contacts

However, sometimes errors in a database can occur. Including not saving the correct contact numbers and email addresses of possible clients. Therefore it can be a hassle for companies that deal with large amounts of data within their campaigns. Furthermore, data management and data cleansing can prevent any issues in the data efficiency caused by possible mismanagement.

Client Testimonial – “With an in-depth knowledge of all things data, BDP provided an excellent service to one of my clients.

If you have any issues with database integrity, data cleansing or data supply, I recommend Jane’s services. “

Mike Dean – Hamilton Bradshaw Partners

Here at BDP Agency, we offer data cleansing services. So contact us today to request a call back from one of our account managers. And they will be more than happy to help you.

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