Data Cleansing: 2 Different Types

Data Cleansing

“Identify Revenue In Your Contacts.”

Suppose your data sales team beat their targets. As a result of your contact database held all the best up to date prospects who wanted your business. We bet you’d be happy. As UK B2B data providers, we can help you with data cleansing on your current base. As well as update all your prospects. This saves you the high cost of expenses.

Why Is Data Hygiene Important?

Data cleansing is one of the prior ways of a successful business. However, not everyone is familiar with the detail of this concept. For instance, data hygiene refers to working with clean data. Therefore, ensuring there is no unnecessary or incorrect data. As that then becomes “uncleansed”.

The success of a high impact campaign is all in the planning. Firstly, ensuring your database is accurate. However, before starting your campaign, we highly recommend data cleansing. To refresh and update your existing contacts. For example, our data cleansing services begin with a complimentary assessment of your current data. Then we provide you with a quotation for updating the contacts.

Data Cleansing Services

There are two types of data cleansing, the first being manual cleansing. Firstly, manual data cleansing is run by a person to verify all the details from the database. Also, they will check for any mistakes and irregularities. Furthermore, their duties include the disposing of out of date records. Ensuring that only new and relevant data is stored in the database.

This sort of cleansing is very time consuming. Also, the manual composition is slow. However, it is one of the ways that you can guarantee the data meets all the criteria of your specific campaign. Secondly, is-

Electronically Cleansing Data.

As the name suggests, this kind of B2B data cleansing includes complex operations. Therefore, the help of advanced computer applications which follow certain sets of rules controlled by a user. For example, leading to any unwanted or outdated records being deleted. Also, providing spell checks of different documents simultaneously and remove duplicated files. These are all processes that contribute to good data hygiene practice. Meaning that this form of data cleansing is also quite fast in comparison to manual cleansing. However, it could make mistakes such as changing a correct spelling to make it incorrect. Whereas, with manual cleaning, the person doing it has to take more care and time when checking.

However, both methods are too time consuming. But the matter of data cleansing should be focused upon to improve your B2B database. Therefore, it shouldn’t be ignored. In conclusion, thanks to the modern age and its digital technology, businesses are now shifting to the practices of adequately handling, analysing, and storing raw data.

Why You Shouldn’t Have Uncleansed Data

The consequences of storing uncleansed business data are serious. For instance, increased expenditures on printing and postage for direct mail campaigns could be a consequence. Or a waste of any telemarketing staffs time. And limiting profitability within telesales. Hence, why any organisation should take severe measures against the accumulation of uncleansed databases.

Our Market Intelligence Team Will:

Analyse your marketing strategy.
Update relevant records.
Fill in gaps in existing records.
Remove duplicates.
Recommend additional contacts.
Ensure that your addresses are current. Also, that your contact database is brought right up to date and returned in a user-friendly format.

Data Screening

For direct marketing purposes, data screening is essential. For instance, this can be for good practice and data compliance. Here are some of the files we can screen against before you carry out your campaigns:

Corporate telephone preference (CTPS)
Mailing preference service (MPS)
Gone away suppression (GAS)
Royal Mail Postal Address File (PAF)
Telephone validation live (TVL)
This screening ensures that you only contact related businesses throughout your campaign.

Build and grow your existing client relationships. Turn your current contact database into a comprehensive and efficient sales tool.

Keep Your Records Up-To-Date And Accurate.

Gain new market intelligence and highly targeted new contacts. However, sometimes errors in a database can occur. Including not saving the correct contact numbers and email addresses of possible clients. Therefore, it can be a hassle for companies that deal with large amounts of data within their campaigns. Furthermore, data management and data cleansing can prevent any issues in the data efficiency caused by possible mismanagement.

Client Testimonial – “With an in-depth knowledge of all thing’s data, BDP provided an excellent service to one of my clients. If you have any issues with database integrity, data cleansing or data supply, I recommend Jane’s services.“ Mike Dean – Hamilton Bradshaw Partners.

Keeping Clients GDPR-Compliant With B2B Data Cleansing

Businesses are scrambling to become GDPR-compliant by the May 25th deadline. But for some, that’s not enough. They need to make sure their customers are compliant as well. That’s where data cleansing and analysis come in. We will discuss how B2B data cleansing can help your business stay GDPR-compliant and keep your clients happy.

What Is GDPR, And Why Do Businesses Need To Be Compliant?

GDPR is the General Data Protection Regulation, a set of regulations that members of the European Union must implement to protect digital data privacy. The law requires businesses to get explicit consent from users before collecting, using, or sharing their data. Providing them with clear and concise information about how they will be used.

GDPR also gives users the right to access their data. The right to have their data erased, and the right to object to its use. Finally, GDPR imposes strict penalties for non compliance, including fines of up to 4% of a company’s global annual revenue of 20 million Euros (whichever is greater).

Businesses that process the data of EU citizens must therefore take steps to ensure that they are compliant with GDPR. This protects them from fines, but it also helps to build trust with their customers and improve their reputation. One of the essential requirements of GDPR is that companies must take steps to ensure that the data they collect is accurate and up to date. Data cleansing is a crucial part of meeting this requirement.

What Is Data Cleansing And Why Is It Essential For Businesses?

Data cleansing, also known as data scrubbing or data cleaning, is identifying and correcting inaccuracies and inconsistencies in data. This is important for businesses because accurate data is essential for making sound decisions.

Data cleansing can be a time-consuming and expensive process, but it is necessary to ensure that data is of high quality. There are many different data cleansing methods, but some standard techniques include validation and deduplication. Data cleansing is essential for maintaining a healthy database and ensuring that business decisions are based on reliable information.

How Can B2B Data Cleansing Help Your Business Stay GDPR Compliant?

B2B data cleansing helps businesses remove inaccurate and duplicate data from their databases. This helps to improve the quality of data, reduces the risk of data breaches, and allows firms to stay GDPR compliant.

In addition, B2B data cleansing can also help businesses improve their customer relationships. By providing them with accurate and up-to-date information about their customers. As a result, B2B data cleansing is an essential tool for businesses looking to comply with GDPR. At BDP you can purchase GDPR business data. Have you considered adding data cleansing to your content strategies?

Cleanse Your CRM Database To Increase Your Conversions

To increase your conversions, you need to cleanse your B2B data. This may seem like an odd statement, but it’s true. A recent study by the Aberdeen Group showed that organizations with cleansed CRM databases achieved a 12% higher conversion rate than those with uncleaned databases.

So, how do you go about cleansing your CRM database? We will discuss four methods you can use to get the job done and also, the importance of quality data for CRM systems.

What is CRM Database Cleansing

CRM database cleansing is identifying and removing inaccurate or outdated data from a customer relationship management (CRM) system.

While it may seem tedious, database cleansing is essential for maintaining the accuracy of a CRM system. Inaccurate data can lead to distorted reports and analysis, leading to bad business decisions.

Moreover, outdated data can create duplicate records and make it difficult to segment and target customers effectively. Regularly cleansing your CRM database ensures that your data is accurate and up-to-date, making it easier to make informed decisions about your business marketing.

The Four Methods For Cleansing A CRM Database

A CRM database is a powerful tool for managing customer relationships, but it can quickly become cluttered and inefficient if it is not cleaned regularly. There are four main methods to ensuring that you have a unique business database to put into your content marketing strategies for cleansing a CRM database:

1– Manual cleaning involves reviewing each record in the database and making corrections as needed.

2– Data de-duplication identifies and removes duplicate records from the database.

3– Enrichment adds missing information to records in the database.

4– Segmentation divides the database into smaller groups for more targeted marketing efforts.

By regularly employing these four methods, businesses can ensure that their CRM database is accurate and up-to-date.

Tips For Success When Cleansing Your CRM Database

Like your kitchen sink, your CRM database can quickly become cluttered with outdated and irrelevant information. If you want your business to run smoothly, it’s essential to regularly clean out your CRM database and get rid of any old data that is taking up space. Here are a few tips to help you get the most out of your CRM cleansing:

Set aside time each week to review your CRM data and delete any old or outdated records.
Make a list of the most important fields to your business and ensure that all the data in those fields is accurate and up-to-date.

Use data cleansing tools to automate the process of identifying and deleting old data.
By following these tips, you can keep your CRM database clean and clutter-free, making it easier for you to find the information you need when you need it.

What Is Data Cleansing For Transformation Of Your Data?

The term “data driven marketing” gets thrown around often, but what does it mean? In short, data driven marketing is a strategy that relies on data to make decisions.

This means that marketers use hard data to guide their decisions rather than relying on gut instinct or hunches. Data can come from several sources, including website analytics, customer surveys, and social media analytics. By analysing this data, marketers can better understand what works and what doesn’t. They can also recognize trends and patterns that they can use to improve their direct marketing terms.

There Are A Few Critical Benefits Of Data-Driven Marketing:

Increased ROI:

An essential benefit of data driven marketing is that it can help you increase your return on investment (ROI). You can remove guesswork and wasted spending by making decisions based on data. This ensures that every pound you invest in your marketing efforts works to its fullest potential.

Improved Targeting:

Data also allows you to target your audience more effectively. By understanding who your target audience is and what they’re looking for, you can create more relevant, targeted content that resonates with them. This leads to better relationships with customers and higher conversion rates.

Greater Insights:

When you have access to data, you can also access more significant insights into your business and your customers. This allows you to make more informed decisions about your data marketing efforts and understand how your campaigns perform. So, you can use these insights to improve future campaigns.


You’re missing out on significant benefits if you’re not using data to drive your marketing decisions. Data-driven marketing allows you to increase your ROI, improve your targeting, and gain valuable insights into your business and customers. If you want to take your B2B marketing campaigns, efforts to the next level, start using data today!

Unlocking The Value Of Your Own In-House Data

In your business, you could be sitting on a goldmine. But you’ve just not had time to dig for it. If you dig into the data you already have with a data cleanse, you’ll probably find there are some precious nuggets. Which are ready and waiting to be discovered.

Data You Already Have

You probably already have:
Existing clients you can sell your products and services to.
Lapsed customers that are just waiting to be re-sold to.
Prospects who have never been followed up.

These people are probably all sitting in your database somewhere. Therefore, you need to get your content strategies organised and find them.

So, instead of rushing about trying to find new contacts to add to your database. Try and take stock of the data you already have. Furthermore, organising it in a way that you can make good use of it.

You may even have had this thought a couple of years ago, and then invested in an expensive CRM system that promised to slice and dice your data any which way. Then the problem arose. When you found you still had to find the time and focus on digging out all the data you had and input it into the system. Perhaps that got started and never got finished. Or the initial business data was entered, but the resolve to input all new prospects and contacts into it never quite happened.

Whatever situation you’re in, it’s never too late to turn it around. For sure, many of the old clients and prospects will probably need an update on their details. But the sector you trade in is perhaps a bit of a village. Where everyone knows everyone, and with the right questions, you can get back up to date.

Selling To Your Existing Clients.

As we all know, it’s always easier to sell additional products or services to existing clients. Rather than to get a sale from a brand new prospect. So, there’s a solid motive to dig into your existing client database. To further, identify what else you can offer them. Then, followed up by an email or phone call them with new messages. However, don’t ignore the idea of selling to brand new prospects. Because who doesn’t like the idea of brand new customers?

So, Where Is This Data?

Could it all be in one extensive marketing list somewhere? Or is it scattered amongst individual sales people’s lists and jealously protected by them? What format(s) is it in? Is it contact information? Could there be any contact history attached to it? When was it all last de duplicated? Will it be compliant with Data Protection Act?

Initially, when you look at cleansing data, you’ll have more questions than answers. However, the sooner you start the process, the sooner you’ll be able to unlock the value in the data you have.

So, if the whole thing seems too daunting to even to attempt to start, then why not invite in some data experts (like us!), who can make sense of what you’re sitting on and can get it put to practical use quickly, and are registered with the ICO.

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