Clean once, clean right: Chemex is the leading manufacturer and innovator in cleaning, hygiene, and infection control systems and products.
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The True Value of Good Quality Data
Using high quality telemarketing data for a prospecting campaign can make a huge difference in the amount of time and effort required to obtain appointments. This also, of course, it is likely to yield far better results. Business Data Prospects can demonstrate this. Here, we highlight the recent experience of one of our clients, John Heslop from Chemex International.
Chemex supplies cleaning and hygiene products, primarily to the hospitality and healthcare sectors. John turned to Business Data Prospects to help him to get in front of more decision-makers.
How Chemex International Experienced True Success
“In my business, calling and asking for ‘the person who handles hygiene products’ rarely works. At best, the receptionist won’t know who that is; at worst, it simply exposes the many layers of gatekeepers that block access to the right decision-maker. That’s why understanding the techniques for reaching the right decision-maker is essential,” says John Heslop.
We outsource our appointment making to a telemarketing agency and had supplied them with data lists of international contact details in the past, aimed primarily at getting appointments with restaurants, hotels, leisure centres and colleges. In general this had resulted in frustration from the telemarketing team, with many wasted calls to people who were no longer in the relevant post or seemingly had never existed! And of course these were all calls which I was paying for, along with the original purchase of the list. While the lists had been inexpensive, they proved to be a false economy because of the time wasted calling incorrect or outdated contacts.
So I turned to Business Data Prospects, who supplied B2B data specifically targeting our ideal prospects. Rather than simply supplying an off-the-shelf file, they prepared and checked the data before delivery to ensure it matched our requirements. The data has been far more relevant and accurate, delivering immediate results. We are now getting through to decision-makers almost every time.
The result is an average of four new appointments each week, and because the people are the true decision makers, we are converting business at an impressive rate. All our custom is repeat order business, so rather than just being a one-off sale, a new account is worth up to £5000 per year. A steady increase in the number of these coming through each month is making a real difference to our turnover and profit.
About Business Data Prospects
Business Data Prospects is a UK B2B data provider and data owner, supplying business data, contact data and global B2B data for sales, marketing and business development. Every order is prepared from our continuously maintained business data and quality checked before delivery to ensure it meets your exact requirements. This combination of continuously maintained data, human expertise and quality assurance helps businesses reach the right decision-makers with confidence. This is just one example of how Business Data Prospects helps businesses achieve better results through highly targeted telemarketing data. Learn more about our experience and company history, including our meeting with Sir Richard Branson.
About Chemex International
Chemex supplies industry-leading cleaning and hygiene products, primarily to the hospitality and healthcare sectors. See Chemex.
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