In today’s society, people are constantly bombarded with all sorts of information. As a marketer, you need to employ subtle techniques to catch and keep potential customers’ attention.
Table of contents
- Suggestions for creating a successful Marketing Campaign
- Grab their attention and keep it
- The importance of content and segmentation of customer data
- Take into account the customer’s unconscious resistance to persuasion
- Tapping into emotions
- Don’t make people wait for information
- Short selective content
- Make sure the consumer’s path to conversion is clear from the message
- Buy customer data today
Suggestions for creating a successful Marketing Campaign
Grab their attention and keep it
You are facing a society that has a scarce attention span in a very information-saturated world. People have access to a wealth of information from many sources. However, the pace of modern advertising means there is no time for any in-depth analysis. Today’s customers are looking for quick fixes and instant gratification. Call it microwave generation. The modern customer has no patience or capacity for immediate, deep thought. As a marketer, you need to find a way to grab their attention. But keep it long enough to pass across your message. If you fall at this first hurdle, then your impatient target market might just be headed to clicking on the messages of a competitor before you know it.
The importance of content and segmentation of customer data
Pay close attention to the kind of content you are producing. It should be of high quality. As well as containing content that provides value as well. To ensure that your target audience reacts as desired, ensure you design your campaigns to meet a want or a need that your specific segmented target market might have. The customer should feel like the content marketing for your advert provides both entertainment and informative value.
Take into account the customer’s unconscious resistance to persuasion
Naturally, people try to resist messages that have prominent branding all over them. Most viewers will look at an advert up to the point where the brand logo appears, and then they will switch off as soon as they realise they are trying to be persuaded. Also, placing logos too prominently effectively blocks the message from view, so avoid strong promotional branding by unobtrusively weaving the brand into the advert’s message.
Tapping into emotions
Advertisements that tap into a viewer’s emotions are more likely to catch attention than any other form of promotion. As a marketer, use the customer’s feelings to your advantage and aim to provoke some form of emotion from the viewer, so your message stands out and has the chance of being remembered.
Don’t make people wait for information
Avoid cluttering your message. Potential customers will be looking at your advert for a concise period of time, whether online, in an email or a physical advert. So be to the point and don’t oversaturate your message. Also, with online marketing, avoid leaving your targeted audience waiting for your website or pages to load. According to the results of various research studies, about 32 per cent of consumers starts abandoning slow sites when the delay is between one and five seconds. So if you work to reduce the page size, the speed is bound to improve tremendously, thus greatly improving the customer bounce rate. So, reach out to your customers & buy a customer database.
Short selective content
The content on your website, for example, should be short and punchy. Split your advert into the core message, and then put more detailed information on secondary pages, where applicable. This is to make use of the limited time that you have the attention of a customer. As we mentioned, they desire instant gratification, so don’t bombard them with too much information too soon. Only give them a glimpse. That’s enough to stimulate them into reading more details.
Make sure the consumer’s path to conversion is clear from the message
Don’t leave the customer hanging! Make it clear to them where they need to go next after reading your advert. Please don’t waste time going through a sales pitch, hooking the customer, only to leave them unsure of what to do next. Instead, ensure you make it clear how a user should go from attention to intention to action. Present the user with easy conversion routes once they are convinced they should buy from you, and you are sure to have more success with your marketing campaigns
Buy customer data today
Ensure that your marketing is relevant to the industry you are targeting. For example, you wouldn’t want to send your campaign to manufacturing companies or decision-makers in nursing homes. Instead, why not take a look at some industries you can market your campaign in?
Together, we can elevate your marketing strategies, enhance your customer targeting, and achieve remarkable growth in your industry. If you would like more information on our B2B data services you can head over to our LinkedIn page for more information on what we can offer you. Alternatively, give our blog a quick read on launching a successful email campaign to make the most out of the data you buy.
