5 Effective Content Marketing Strategies For All Businesses
Whether you’re trying to get the word out about your new startup business or you’re trying to attract more customers to an existing business, content marketing is the key to reaching as many people as possible. Content marketing involves creating all kinds of content that can catch people’s attention and draw them to your business, and there are a few effective content marketing strategies all businesses should be using.
A lot of content marketing revolves around creating content directed toward a specific audience or target demographic. When done right, you can bolster your Google visibility and start bringing in tons of new viewers, which you can then cleverly direct to your sales pages using your content. Here are five of the most effective content marketing strategies all businesses can use in 2021.
1. Create Blogs Targeted At Specific Keywords
Blog content is usually the go-to for businesses and brands using content marketing to their advantage. It’s easier than ever to implement software like WordPress into your website and use it to make all kinds of eye-catching pages from product lists to how-to guides. However, it’s also important to tailor your blogs to specific keywords.
If you want your content to reach as many people as possible, you need to work on your SEO. This entails creating content that’ll show up first on Google. While it can be tough to get the first result for something generic like “Best Place To Buy Fishing Equipment”, you can storm to the front of Google if you focus on long-tail keywords.
It’s best to do some research first using Google’s keyword research tools or free tools like KeywordTool.io. Find out what people are searching for and tailor your content to it appropriately. Making a blog answering a specific question that people search or blogs focused on your local area can help you boost your SEO and ultimately gain more customers.
2. Use Social Media To Your Advantage
Content marketing and social media go hand in hand. There are now tons of active social media platforms across the web and, if you know how to use them, you can bring your business to the attention of hundreds, thousands, or even millions of potential customers. However, you need to adapt your style accordingly.
Every social media platform is different, so you’ll need to use them in different ways. Facebook is ideal for posting links to your content, interacting with customers, and posting promotions or competitions. Instagram focuses more on digital content, so it can be used to post product pictures and promotional videos.
You should also consider new and rising social media platforms. For instance, many companies utilize apps like Snapchat, WhatsApp, and even TikTok in their marketing. These platforms can help you reach a whole new audience and, if you can create entertaining viral content promoting your business, it won’t be long before you see a huge boost in sales.
3. Make Use Of Visual Content
Although blogs and textual guides can help promote your business, you also have to consider that many potential customers won’t have the attention span for them. Stumbling upon a 2000-word blog post can be daunting for the average consumer, but adding some visual content to your content marketing strategy can give you great results.
Many companies now create video content on platforms like YouTube, especially as it has a much higher chance of going viral. You might want to create video guides and demonstrations for your products or even try to create an entertaining video ad and share it across social media. Keep in mind that platforms like Instagram, Snapchat, and TikTok are also great for video content.
You should also add images to all of your blog posts. This helps break up the walls of text and makes pages more appealing for readers. You can even use SEO-friendly filenames, tags, and descriptions in your images to help boost your Google ratings. Things like infographics and charts showing why people should use your products or services are particularly effective.
4. Reach Out To Influencers
Influencer marketing is one of the most impactful content marketing strategies in 2021. Although you can generate content for your business to your heart’s content, sometimes you’ll have much better results by reaching out to established social media influencers and asking them to post content related to your business.
The best way to do this is to find influencers with a large, loyal following that coincides with your target audience. For example, if you’re selling fitness gear you’ll want to look for fitness Instagrammers and YouTubers that can incorporate your products into their posts and videos. If you sell makeup, there are tons of fashion and makeup social media celebs out there you can reach out to.
Usually, you’ll need to negotiate a payment or sponsorship to get an influencer to promote your products or services, and influencers with bigger followings will usually require more money. However, if you target smaller, growing influencers, you can usually do this without investing too much money. Some influencers might even promote your products simply for some free samples.
5. Use Email Marketing
Email marketing is another one of the best content marketing strategies that you can use for your business. This involves sending out promotional emails that encourage subscribers to buy from your business. These emails usually go out to customers, so it’s a great way to boost your customer retention using email data.
With that said, you need to use email marketing wisely. Bombarding subscribers with 10 emails a week can result in them unsubscribing and avoiding your business in the future. One or two emails packed with interesting content can have a much more positive impact.
You can also use emails to send out sales promotions or even coupon codes. Sales will encourage people to check out what you’re offering and potentially make a purchase. Offering a limited-time coupon code is also an excellent strategy to boost sales.
If you’re promoting a business, make sure you’re using the best content marketing strategies. The methods listed above can work for pretty much all kinds of businesses, just adapt them for your company and you’ll be gaining new customers in no time. Most of these methods are affordable, impactful, and can give you an excellent return on your investment.