We collaborated with Blenheim Palace to create a premium B2B dataset. We identified and secured 48,109 personal contacts for Blenheim to use in marketing their space hire services. All 48,109 contacts were Senior decision-makers in PA, Event Planning, and Corporate Events. All were located within a two-hour drive of Blenheim, including London. Each contact record included the contact’s name, company name, complete address details, telephone number, contact details, and personal email addresses directly to the individual. With no generic details such as info@ or hello@.
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Blenheim’s Objectives
The main goal for Blenheim Palace was to find senior decision-makers who were in charge of their companies’ planning of corporate events, conferences and other professional gatherings and market their renting location space to them. They set out to find the top names in the event planning industry and reach out to them by leveraging our custom-built data set for a targeted email campaign that would showcase Blenheim Palace as an excellent option for a corporate events venue. Their goal was to pull in contacts within a two-hour drive of their address; they also wanted to include London in their targeted reach. Their ultimate goal was to produce quality leads that could drive more bookings and inquiries for their event spaces.
How Blenheim Palace Experienced True Success
Here at Business Data Prospects, we used the following key solutions to help Blenheim Palace achieve their objectives:
- Advanced Data Analytics: We used advanced data analytics tools to segment and filter the database as per requirements. This opened doors for a freshly relevant dataset matching the target audience of Blenheim Palace like never before.
- Custom Data Filtering: we applied custom filters to focus on senior decision-makers in PA, event planning and corporate events. This involved filtering by geographic location to cover the specified radius set out by Blenheim while also adding London to the dataset.
- Quality Assurance Protocols: We performed quality control measures to check that contact information would be as accurate and complete as possible. This included cross-referencing data sources and eliminating stale or irrelevant entries.
- Personalised Contact Information: This dataset was custom-made to ensure it contained the actual personal email addresses and their complete details. Allowing Blenheim Palace to contact individuals directly instead of through umbrella email addresses.
- Ongoing Support and Consultation: During the course of the project, we here at Business Data Prospects provided continuous support and consultation for any questions or issues that arose. As a result, the email campaign was executed flawlessly.
The True Value of Good Quality Data
In return for this, the creation of a specific and high-value dataset saw Blenheim Palace benefit in a number of ways:
More effective targeting: With a bespoke list of senior decision-makers at their disposal, Blenheim Palace would be sure that their marketing spend was reaching businesses with the proper purchase interest in event planning. It allowed for precision that helped maximize the relevance of its outreach.
More Engagement: With detailed contact information, Blenheim Palace created more relevant and engaging email campaigns. This level of personalisation increased their email open rates and response rates by making the content more relevant to each recipient, which sparked more interest from potential clients.
Increased Scale: The dataset covering local & London geographical areas resulted in Blenheim Palace seeing broadened outreach and clientele. Which in turn led to more eyes and therefore potential bookings.
Easy Implementation of Campaign: Business Data Prospects provided Blenheim Palace with high-quality data, so they did not waste any time on cleaning and verifying the data as it was all taken care of by us, which allowed them more time to focus on writing a strong marketing copy.
Measurable Outcomes: The targeted email campaign led to measurable outcomes regarding increased inquiries and bookings for Blenheim Palace’s event spaces. The client was able to track their campaign’s success and gauge their marketing strategy’s effectiveness.
Email Campaign Creative
About Blenheim Palace
Blenheim Palace (which is world heritage listed) – one of the most beautiful historic estates there is. This Baroque palace is a crowd favourite and attracts thousands of visitors each year to walk through its stunning gardens and historic halls. Blenheim Palace also stands as a noteworthy event space outside of its cultural significance. Corporate functions, private events, and public shows.
Blenheim Palace has been looking to boost the venue’s event-hosting capacity in recent years, aiming to bring in more corporate customers as well as increasing its profile within the event-planning sector.
How they did it: They needed to get in front of the people who would be interested in hosting events at such a prestigious venue. Consequently, they reached out for specific data we provided them to carry out a successful email marketing campaign targeting the right professionals in the right sectors.
About Business Data Prospects
Our goal at Business Data Prospects is to provide customised B2B datasets that suit the unique goals of our clients. As Blenheim Palace had specific requirements, we did the following to fulfil their needs:
Getting to know the requirements: We held multiple conversations with Blenheim Palace to understand their audience and data needs. That included identifying key industries, relevant decision-makers and geographical parameters.
Data Curation and Compilation: We collected contacts that suited the specific criteria for Blenheim Palace, targeting senior decision-makers in the corporate events industry. We made the data comprehensive, credible, and current.
Tactical Local and Role-Based Filtering: The list was strategically refined to identify contacts located within a two-hour drive of Blenheim Palace. We also added London to reach a primary metropolitan area with great corporate event potential.
Adding Data Quality Assurance: In order to be able to get the most out of Blenheim Palace’s email campaigns, we provided as much detailed contact information as possible – personal names, company names, full addresses, phone numbers and direct email addresses. This meant not including generic emails avoiding those contacts and as such we made sure our database is not filled with the usual stuff everyone lost interest long ago, those that wont actually do the job.
Delivery & Support: Upon completing the dataset, we delivered in a user-friendly format and provided post-delivery support to help Blenheim Palace incorporate the data into their email marketing platform. We were available to answer any questions, and we guided a seamless implementation.
