Email marketing has emerged as a crucial tool for business promotion, enabling a direct and personalised communication channel with customers to build long-term relationships. By following some essential strategies, you can craft engaging campaigns that achieve your objectives. Here are some helpful suggestions to get you started on the right foot.
What Is an Email Campaign?
An email campaign is a targeted marketing strategy that sends promotional messages, offers, or information to a specific audience. Email campaigns can reach various contacts, including existing and prospective new ones. Typically, an email campaign aims to persuade recipients to perform a particular action, such as purchasing or signing up for a service. Email campaigns can be sent automatically or manually and customised based on the recipient’s preferences or actions.
What Are the Benefits of Email Campaigns?
Email campaigns are a highly effective marketing tool for businesses of all sizes. They are cost-effective, highly targeted and measurable, allowing businesses to track the success of their campaigns and make data-driven decisions. Email campaigns can increase customer engagement, improve brand awareness, and drive website traffic. BDP can provide businesses with a B2B email data list to strengthen their marketing campaigns. By personalising email messages, companies can forge a deeper connection with their subscribers, encourage customer loyalty and driving sales. Email campaigns are a valuable tool for businesses to engage with their target audience and successfully achieve their marketing objectives.
What Are the Best Practices For Creating And Sending?
There are a few key things to keep in mind regarding email data etiquette.
Firstly, use a professional email address that includes your name. This will help to ensure that your email is taken seriously.
Secondly, avoid using ALL CAPS in your emails, this can come across as shouty and challenging to read. Instead, use sentence case or lowercase for a more relaxed tone.
Finally, try to keep your emails brief and to the point. No one likes to read a long, rambling email, so get straight to the end and clarify what you want.
Following these simple tips, you can ensure that your emails are polite, professional, and easy to read.
Effective Methods To Produce Email Campaigns
Email Data, when used effectively in marketing campaigns, can be an extremely lucrative channel of marketing. Using the most up-to-date email data available and ensuring you are following best practices. This will set you and your company on the correct path to unearth huge business potential.
Helping You Produce Effective Email Campaigns.
At BDP, we provide bespoke tailored B2B Email Data lists for your business marketing campaigns. With over 15 million personal B2B email addresses available, we can help you target the correct target audience. As well as other selections to identify the best potential businesses and soon to become a highly efficient sales tool for you and your business.
All determined marketers use these efficient methods as part of their email campaign strategy. Therefore, we have put together some essentials on some creative tips on producing your email campaigns. Which will help you to increase response rates.
Planning
Firstly, it is crucial to plan email marketing from start to finish when including purchasing data as it’s a small section of the email campaign. The reason for planning out the campaign is to ensure it runs smoothly and successfully with no problems. Usually, this can involve many different departments. Therefore, you need to ensure that everyone is prepared and time-scaled to work on completing the email data campaign on time. Setting a deadline will help effectively run the email campaign. This is because it will reach the most amounts of contacts during your campaign. Therefore, making the most out of the email data list.
Presentation
When writing your email, it’s important to make it eye-catching so that people don’t overlook your campaign. One effective way to do this is to avoid presenting the email as a large block of text, which can be off-putting to potential clients. Instead, use bullet points to make your points clear and concise. This can help increase the number of businesses who open and read your email campaign.
Getting Straight To The Point
Being concise and direct will help your target audience grasp the value of your product or service. By including only relevant information, recipients are more likely to engage with your email. To be effective in your email campaign, highlight one or two keywords or underline them and make them bold. Doing this ensures that the customer will acknowledge the substantial part of the email. In addition, this will draw their eyes to the more important parts of the email.
Follow-Up Properly
Making sure that you take the time to follow up gives an email marketing campaign the best chance of success. But, of course, you can’t assume that you’ll succeed automatically on the first email, and even if you do, following up is important for consolidating your connections.
The Outcome Goal
To ensure your email data campaign is clear and direct, it’s important to have a good understanding of the target audience you want to attract. Think about what you want to achieve from the email, as this will allow you to piece your campaign together. Another thing to think about with email marketing is can it engage your customers. Always include a call to action; one of your goals could be getting the recipient to click onto a certain link. Doing this focuses on certain points of the email, which will improve the chances of the recipient clicking on the link.
What Are the Golden Rs of Email Marketing?
The right person: In order to ensure the success of your email campaign, it’s crucial to send the right message to the right person. With BDP’s email lists, you can target direct decision-makers and segment your email lists based on industry, location, and size. This allows you to send relevant and personalised messages to each recipient, increasing the likelihood of achieving your desired results. By using BDP’s email lists, businesses can create a more effective and efficient email campaign that reaches the right audience with the right message.
Right message: Craft a compelling message that resonates with your target audience. Make sure your email is visually appealing, easy to read, and provides value to the recipient.
Right time: Timing is crucial in email marketing. Send your emails at the right time when your subscribers are most likely to engage with your content. Experiment with different send times and track your results to optimise your email schedule.
The right call to action: Include a clear and compelling call to action (CTA) in your emails. The CTA should be easy to locate, and the language should be action-oriented to encourage the recipient to take the desired action.
Ways To Improve Open Rates for Your Email Campaigns
Apart from ensuring that the email design is visually appealing and compatible with mobile devices, it’s crucial to consider that many people now access their email on smartphones and tablets. Using B2B email lists from a reputable provider like BDP can help improve your open rates by allowing you to target the right audience.
Personalise your emails: Use the recipient’s name in the email subject line and address them directly in the email. This can create a sense of familiarity and increase the chances of them opening the email.
Optimise your email for mobile devices: A significant portion of emails are opened on mobile devices, so make sure your email is optimised for mobile viewing.
By using B2B email lists from BDP and implementing these strategies, you can improve your email campaign’s open rates, engage with your audience more effectively, and achieve your marketing goals.
Segment Your Email List
Segmentation is a highly effective strategy in B2B marketing. By dividing your list based on key segments such as turnover, company size, and SIC codes you can send targeted content more likely to capture the recipient’s attention. This approach increases your open rates and helps establish credibility and build trust with your audience.
Test Different Subject Lines
Testing different subject lines is essential because the subject line is often the first thing a recipient sees when receiving an email. It can grab their attention and encourage them to open the email.
By testing different subject lines, you can determine what resonates best with your audience, leading to higher open rates, click-through rates, and conversions.
For example, one way to make your email subject line more personalised and relevant to the recipient is by using their name or company name. By incorporating this information into the subject line, you can create a sense of familiarity and establish a connection with the recipient, making it more likely they will open and engage with your email.
Send At the Right Time
The best time to send B2B emails is during regular business hours, particularly mid-week when people are likely to be at their desks and actively checking their email.
Based on research and studies, sending B2B emails between Tuesday and Thursday, around mid-morning to mid-afternoon, tends to produce the highest open and click-through rates.
Of course, the best time to send B2B emails may vary depending on the industry, audience, and location. Therefore, testing and experimenting with different send times is always a good idea to determine what works best for your audience and goals.
Top Tips for Managing Your Email Marketing Campaigns
How can you effectively manage email marketing campaigns?
To ensure a successful email campaign, it is essential to use the latest and most precise B2B email databases available. At BDP, we take pride in providing exceptional services for our data solutions. We conduct thorough research, validation, and update directly from the source to ensure the highest level of accuracy. When you place an order with us, we guarantee timely delivery of your data within 2-3 days. Additionally, as the only B2B data owner in the UK, we’re committed to providing you with the latest and most up-to-date contact details. You can trust us to deliver reliable and relevant data that meets your business needs.
Whitelisted Email Campaign Platforms
If you wish to manage your own email campaign, we recommend using an EU whitelisted email platform. You can see one of the platforms which many of our clients use and recommend here. Using a whitelisted platform within the EU also ensures that your email marketing campaign remains fully compliant with business GDPR.
By using this whitelisted email platform, you are also able to see the statistics of your campaign. The statistics are in a report which shows information from your campaign, you will see which contacts have opened and clicked through within your email campaign.
Within the whitelisted email platform, you are also able to set up automated emails. This is to save you time compared to if you were to send out follow-up emails yourself manually. For example, you can send out your first email and then set up a follow-up email for contacts that have interacted. Such as clicking a specific link or opening it multiple times. You could set up a follow-up email for connections that have shown interest in a particular product or service you offer from clicking a specific link. Then you can send out a different follow-up email for contacts who have expressed an interest; however, they have not clicked the related link to a specific product or service.
CRM Systems
Another useful tip for managing your email marketing campaign is the usage of a CRM. A CRM, (customer relationship manager), is a platform where you can manage the interaction between your company and its contacts. In this platform, you can safely store the contact details of the prospects that have shown interest from subscribing or have expressed their attention from the call to actions within your email campaign. A CRM is also useful for focusing on the retention of clients and following up with potential prospects. However, if you don’t already have a CRM in place within your business; we highly recommend investing in a CRM system. This will help your business, sales and marketing team manage its prospects and convert more sales.
Our Services
Here at BDP Agency, we offer an email broadcast service. Which alleviates the concerns regarding GDPR and the handling of data as we can manage this for you. All we need from you is your HTML creative. In this service, we will monitor your open rates, clicks and subscribers for you, allowing you to see how your campaign has progressed. We can still send your campaign to your specific target audience.
Learn the Benefits of BDP’s Fully Managed Email Campaigns
Are you short on time and seeking to increase sales through a B2B email campaign? Do you have concerns about GDPR and the management of data? Would you prefer experts to handle your email campaigns and provide detailed reports? Are you tied up with other business activities but want to plan for the future? Then why not let us handle your email campaigns?
In this video, we will walk you through the process of our fully managed email marketing campaigns. This is an excellent benefit for your company, especially if you are busy or concerned about complying with GDPR and data protection regulations.
How Business Data Prospects Email Data Can Help You
By licensing our email data, you gain access to the industry’s most accurate and up-to-date email data, including new and up-to-date contact details to include in your marketing campaign.
Our in-depth verification process ensures that each contact passes through rigorous checks before being added to your email database. This guarantees that only the most accurate and up-to-date data is included in your order, giving you peace of mind.
Moreover, all our B2B email data lists come with a 100% guarantee, making us the only data provider in the UK to offer this level of assurance. With our B2B email data, you can reach the right contacts every time, ultimately helping you achieve better results in your email campaigns. Explore our business lists and Industry SIC codes list to discover which industries we can assist you in targeting.
Discuss your requirements with one of our dedicated account managers today for a targeted email database. Why not push your email marketing campaigns and licence an email list today? Call us on the number above or request a call back by filling out a contact us form.
