Learn the Benefits of BDP’s Fully Managed Email Campaigns
In this video, we explain the process and how our fully managed email campaigns work. This is a huge benefit to your company if you want to send out an email data campaign but are struggling for time or concerned with handling data due to GDPR and Data Protection.
Why Should You Choose BDP To Manage Your Email Campaigns Fully?
Are you short on time and want to send out an B2B email data campaign to increase enquiries and sales?
Are you concerned about the handling of data due to the release of GDPR in May 2018?
Do you prefer experts to manage and provide a full report on your campaign?
Are you planning for the future but currently tied up with other business activities?
Alleviate the pressures and stress and allow us to manage your email campaign on your behalf fully.
See what industries we can help you target by looking at our business lists and Industry SIC codes list.
If you have any questions or feel our fully managed email campaigns would suit you, please contact us on the number above or by filling out our contact form, so one of our account managers can give you a call-back. Alternatively, drop us a message through Facebook.
Video Transcript
Hi there, my name is Adam. I’m a senior consultant at BDP Agency. BDP Agency provide fully marketed B2B email campaigns that enable access to your target market without the worries of utilizing email systems, permission, GDPR compliance and ensuring results.
This is all taken care of by us. So give us a call today, and one of our account managers will discuss your enquiry and how we can help. We will ask for details such as your target industries, locations, job titles and quantities required for your campaign.
Then your account manager will then finalise any further details and discuss expectations, such as open and click rates and sending us the HTML email required to run your campaign. Once the order has been agreed, and the paperwork is taken care of, we schedule your campaign to be broadcasted through our in house system, using your HTML creative to the selected contacts, on an agreed date.
Finally, on the scheduled day, the campaign is sent out gradually through our whitelisted email system. This means your creative is delivered to the recipients’ inboxes, ensuring high open and click rates. Our system tracks all activity, and a full report is sent to you a week later.
Effective Methods To Produce Email Campaigns
Email Data, when used effectively in marketing campaigns, can be an extremely lucrative channel of marketing. Using the most up-to-date email data available and ensuring you are following best practices. This will set you and your company on the correct path to unearth huge business potentials.
Helping You Produce Effective Email Campaigns.
At BDP, we provide bespoke tailored B2B Email Data lists for your business marketing campaigns. With over 15 million personal B2B email addresses available, we can help you target the correct individuals demographically. As well as other selections to identify the best possible potential customers and soon to become a highly efficient sales tool for you and your business.
Email data is nothing new. All determined marketers use these efficient methods as part of their email campaign strategy. Therefore, we have put together some essentials on some simple but creative tips on producing your email data campaign. Which will help you to increase response rates.
Planning
Firstly it is crucial to plan email marketing from start to finish when including purchasing data as it’s a small section of the email campaign. The reason for planning out the campaign is to ensure it runs smoothly and successfully with no problems. Usually, this can involve many different departments. Therefore, you need to ensure that everyone is prepared and time-scaled to work on completing the email data campaign on time. Setting a deadline will help effectively run the email campaign. This is because it will reach the most amounts of contacts during your campaign. Therefore, making the most out of the email data list.
Presentation
Next, when writing your email campaign, it needs to be eye-catching. This is so when people receive the email. They don’t overlook the campaign and proceed to read it. One efficient way to do this is to make sure the email is not just a block of text. You don’t want to put off your potential customers as they will not want to read through it. As well as making your points clear and precise by using images and bullet points to break up the text. This could lead to you increasing the number of customers who are to open and read your email campaign.
Getting Straight To The Point
Getting straight to the point will allow your customer to understand your product or service and why it will benefit them. Only including information that is to be relevant to the customer, it will then mean when they are to open up the email data. They should be more likely to read about your product or service. In your email data campaign, you need to be careful when using images. Some email providers could block the usage of images unless the reader is to authorize them. This means that putting crucial information in the images could be overlooked by the reader.
To be effective in your email data campaign, highlight one or two keywords or underline them and make them bold. Doing this ensures that the customer is to acknowledge the substantial part of the email database. In addition, this will hopefully draw their eyes to the more important parts of the email.
The Outcome Goal
Understand your target and the customers you want to attract for the email data campaign to make the campaign clear and direct. Think about what you want to achieve out of the email database, as this will allow you to piece your campaign together. Another thing to think about is email marketing data can it engage your customers? Always include a call to action; one of your goals could be getting contact to click onto a certain link. Such as encouraging them to click on a link as it is to give them a discount. Doing this focuses on certain points of the email, which should improve the chances of the recipient clicking on the link.
Creating Email Marketing Campaigns That Work
Email is one of the best ways to communicate with customers. More than 4 billion people in the world have an email address, which is more than half the world’s population. This means that the potential for email marketing campaigns is quite high, but how do you make one that works? It’s not as difficult as it might sound; there are just a few different tips and tricks to follow, so let’s take a look.
Pick A Good Email List
The first thing that you’re going to want to do if you’re going to create a good email marketing campaign is to pick a good email list.
The list of people that you choose to send emails to will heavily impact the overall success of the campaign. For example, if you are running a regional event, then you need to make sure that your target audience is people within that geographical area.
Design A Compelling Email Campaign
If you want an email marketing campaign that works, you need to design a campaign that is going to be compelling for people to explore.
Your email campaign is made to attract customers. It is built to be an effective tool in that regard. However, one of the things that makes it effective is what you put into the campaign itself. The way you design the campaign, whether using your branding, creating a proper white space, or working with images, all make a difference.
Send Personal Emails
Your customers don’t want to be treated like names on a list. They want something personal, something meaningful, and that makes all the difference to them.
Personal emails with names and subjects relevant to your audience are a big part of email marketing campaigns that work. It helps connect people to the things that they want to see, making them feel like a valued part of the company. The personal touch is always the kind of email campaign that works.
Follow-Up Properly
If you’re going to put together an email data campaign, then you need to have successive emails sent, one after the other, and this will help you to connect with your audience properly.
Making sure that you take the time to follow up gives an email marketing campaign the best chance of success. But, of course, you can’t assume that you’ll succeed automatically on the first email, and even if you do, following up is important for consolidating your connections.
Conclusion
Building email marketing campaigns is difficult and can take time. However, it’s worth it when you understand that you’ve got plenty of different choices at your disposal. Therefore, It’s important to do your research and figure out exactly what it is that will work for you.
The email marketing campaign is how you connect with the world around you, so it needs to be done correctly. Make sure that you treat people like actual human beings, not just names on a list.
Guide To Successful Email Campaigns
Email campaigns offer businesses an excellent opportunity to connect with customers and promote their products or services. To be effective, they must be well-planned and well-executed. This guide will help you get started.
How Do I Create An Email Campaign That Will Be Successful?
An email campaign can be a great way to reach out to potential customers or clients. But it’s essential to ensure that the campaign is well-designed and targeted. One of the first steps is to create a list of contacts addresses, which can be done by purchasing a list or compiling addresses from existing customers.
Once the list is created, Then it’s essential to design attractive and eye-catching emails to encourage recipients to open and read them. The content of the emails should be relevant and exciting, and it’s also essential to include a call to action. Such as a link to a landing page or an offer for a free consultation.
You can create an email campaign that will likely reach your target audience successfully by following these steps.
What Are The Best Practices For Creating And Sending?
There are a few key things to keep in mind regarding email data etiquette.
Firstly, use a professional email address that includes your name. This will help to ensure that your email is taken seriously.
Secondly, avoid using ALL CAPS in your emails, this can come across as shouty and challenging to read. Instead, use sentence case or lowercase for a more relaxed tone.
Finally, try to keep your emails brief and to the point. No one likes to read along, rambling email, so get straight to the end and clarify what you want.
Following these simple tips, you can ensure that your emails are polite, professional, and easy to read.
How Often Should I Send Emails To My Customers Or Subscribers?
How often you send emails to your customers or subscribers depends on several factors. Including the nature of your business and the relationship you have with your audience.
For example, if you run a seasonal business, you might only need to send a couple of emails per month during the off-season and then ramp up to weekly or even daily emails during the busy season.
On the other hand, if you have a close relationship with your customers or subscribers, you might find that they appreciate hearing from you more often. Again, the best way to find out is to experiment and see what works best for you and your audience.
There’s no hard and fast rule regarding email frequency, it’s essential to tailor your strategy to fit your unique needs.
Conclusion
An effective email marketing campaign can be the key to success for any business, large or small. Providing a way to reach a large audience with a consistent message and can be highly targeted to specific demographics.
Email campaigns are relatively easy and inexpensive to set up and maintain, making them an accessible option for businesses of all budgets.
Perhaps most importantly, email campaigns are an extremely effective marketing tool, with studies indicating that they result in higher conversion rates than other digital marketing techniques.
A successful email campaign is an essential part of any comprehensive marketing strategy for all of these reasons.
Personalisation With B2B Email Marketing Campaigns
B2B email marketing campaigns can be a powerful resource for anyone trying to expand their client base, but do you know the most crucial part of a B2B email marketing campaign? It’s all about personalisation.
The importance of personalisation within B2B marketing will ensure that you are effectively targeting your audience in the right way. It’s not the easiest thing to do by any means, but there are things you can do to make it easier.
Context Of The Subject Line
A good subject line pulls the reader in, and makes them want to engage with you actively. By contextualising the subject line and making it unique for each business, you help create a sense of engagement and personalisation.
Whether this is just a particular offer or referring to them by name, every little part of it can help the process.
Asking The Right Questions
Ultimately, one of the best ways to personalise a marketing email is to ask the right questions. You need to make sure that you ask the correct questions for the situation because this will help you connect with your customer base better.
Asking them if they want a specific offer or have heard of a particular topic is an excellent way to open a conversation in a unique, engaging way.
Appropriate Follow-Ups
When it comes to email marketing, you need to ensure that you have an appropriate time to follow-up. Essentially, you need to make sure that companies naturally take the time to reconnect with you as if you were emailing them. This means that your follow-up needs to be a few days later and will need to have the same personal touch.
Conclusion
One of the hardest things to do is often personalise an email campaign. However, you need to make sure that you do it if you want to be able to connect with your business of choice.
Personalisation is one of the essential things for B2B marketing. Much in the same way as if you were dealing with people, businesses like to feel special. They want to believe that they are the only company you are trying to communicate with. If you can master this, you’ll have a lot more success.
Increase The Frequency Of Your B2B Email Campaigns
Do you want to increase the results of your B2B email campaigns? If so, you need to start sending more emails! Unfortunately, most businesses only send a handful of emails per month when they should be sending at least once daily.
We will discuss the benefits of increasing the frequency of your email campaigns, and how to boost email marketing effectiveness and provide tips on how to do it effectively.
Benefits Of Increasing The Frequency
Email campaigns can be a fantastic way to stay in touch with your customers and promote your products or services. However, it is essential to strike the right balance between frequency and relevance.
If you send too many emails, you risk becoming a nuisance; if you don’t send enough, you may not be able to maintain a strong relationship with your customers. So how can you determine the best frequency for your email campaigns?
One way to increase the frequency of your email campaigns is to segment your list. This means dividing your email list into smaller groups based on purchase history, location, or demographics.
By segmenting your list, you can send more targeted emails that are more likely relevant to each customer. As a result, your customers will be more likely to engage with your emails, and your overall campaign will be more successful.
Another way to increase the frequency of your email campaigns is to experiment with different frequencies. For example, start by sending emails more frequently than you have in the past and see how your customers respond.
If you notice a decrease in engagement, you may need to back off on the frequency. On the other hand, if you see an increase in engagement, you may want to consider sending even more emails.
Tips For Increasing The Effectiveness Of Your Email Campaigns
Email campaigns can be an excellent way to reach out to your target audience and promote your product or service. Although, you can do a few things to maximise your email campaigns’ effectiveness.
First, ensure your subject line is interesting and catches your recipients’ attention.
Second, personalise your message as much as possible to feel relevant and valuable to the recipient. Finally, give recipients an effortless way to take action, such as clicking through your website or making a purchase.
By following these tips, you can ensure that your email campaigns are successful and generate desired results.
Conclusion
The key to success is to find the right balance for your business. By experimenting with different frequencies and strategies, you can find what works best for you and your customers.
And don’t forget that the most important thing is always providing relevant and valuable content in your email databases. If you can do that, you can pave the way for a successful email campaign.
Top Tips For Managing Your Email Marketing Campaigns
How can you effectively manage email marketing campaigns?
Managing email marketing campaigns can be quite a time-consuming and can cause unnecessary stress. Along with that, there are concerns with the handling of email data and GDPR. BDP can now manage your email marketing campaign on your behalf. Therefore, we can remove your worries, stress and save you valuable time to spend elsewhere on other business activities.
The critical success of a strong email campaign is making use of the most up-to-date, accurate B2B email databases on the market. At BDP, we provide all our data licences with a 100% guarantee. We also offer this exceptional service as our data is researched, validated, and updated from source within 2 – 3 days point of order to your desktop. Furthermore, we are the only B2B data owner based in the UK that works this way. Which ensures we provide you with the latest up-to-date contact details.
Whitelisted Email Campaign Platforms
If you wish to manage your email campaign, we recommend using a whitelisted email platform. You can see one of the platforms which many of our clients use and recommend here. Using a whitelisted platform within the EU also ensures that your email marketing campaign remains compliant with business GDPR.
By using this whitelisted email platform, you are also able to see the statistics of your campaign. The statistics are in a report which shows you information from your campaign. The information displayed is whether the contact has opened the email, to whether the contacts have clicked on links included within the email campaign.
Within the whitelisted email platform, you are also able to set up automated emails. This is to save you more time compared to if you were to send out follow-up emails yourself manually. For example, you can send out your first email and then set up a follow-up email for contacts that have interacted. Such as clicking a specific link or opening it multiple times. You could set up a follow-up email for connections that have shown interest in a particular product or service you offer from clicking a specific link. Then you can send out a different follow-up email for contacts who have expressed an interest; however, they have not clicked the related link to a specific product or service.
CRM Systems
Another useful tip for managing your email marketing campaign is the usage of a CRM. A CRM, customer relationship manager, is a platform where you can manage the interaction between your company and its contacts. In this platform, you can safely store the contact details of the prospects that have shown interest from subscribing or have expressed their attention from the call to actions within your email campaign. A CRM is also useful for focusing on the retention of clients and following up with potential prospects. However, if you don’t already have a CRM in place within your business; we highly recommend investing in a CRM system. This will help your business, sales and marketing team manage its prospects and convert more sales.
Our Services
Here at BDP Agency, we offer an email broadcast service. Which alleviates the concerns regarding GDPR and the handling of data as we can manage this for you. All we need from you is your HTML creative. In this service, we will monitor your open rates, clicks and subscribers for you, allowing you to see how your campaign has progressed. We can still send your campaign to your specific target audience.
To accompany this, we also are the only agency worldwide that offers a 100% data guarantee. For example, this means we will replace any bounce back email addresses free of charge to enable you to carry on sending out your email marketing campaigns.
If you would like to find out more information about designing you an email campaign, please see our posts on how to avoid your emails being marked as spam. To increase your deliverability rates, tips on planning your email marketing campaign and our advice post on writing your email marketing campaign.
Measuring The Success Of Email Campaigns
How do you measure the success of your email campaigns?
Measuring your email data’s success is essential to analyse results and optimise for future campaigns. The main measurements looked at are open and click-through rates. How can you measure and determine if your email marketing campaign was successful?
Here are other metrics which you can use to measure the success of your email campaigns
Open rate.
Click through.
Sign-ups/purchases.
Unsubscribes.
Conversion rate.
Bounce rate.
What Are These Statistics, And Where Can You Find Them?
The statistics can be found within the report of your campaign from your email platform. We recommend sending your email campaign through a whitelisted EU platform as this ensures that your campaign follows GDPR and data protection laws. Furthermore, this keeps you and your business compliant.
Open Rate
Open rate is simply the number of contacts who have opened your email. This is calculated by dividing the number of unique opens by the number of contacts broadcasting the campaign. Then multiply this number by one hundred to get a percentage. If your open rate seems low, you can try altering your subject lines to get the recipient’s attention. Thus, increasing the probability, they will open your email. One of the ways to do this is by personalising the subject line to include their name. The email already looks like it is directed towards them by addressing the recipient in the subject line. In the back of their mind, they will not want to miss it. The open rate will often be one of the first metrics you notice as you begin measuring your campaigns as they are being sent out.
Click-Through Rate
Click-throughs are the number of contacts who have clicked a link in your email to take them elsewhere. In most cases, this is for further information. You can calculate the click-through rate by dividing the number of clicks by the number of contacts the campaign was delivered. You then multiply this number by one hundred to obtain a percentage. If your campaign didn’t get many clicks, try changing your call to action (CTAs) to make them of more use for your reader, and you need to use your email campaign to drive traffic to your website. To begin with, you could try changing the font styles or layout around the CTA to make it stand out to the reader. Then, now they have their attention on the CTA, try enticing them with catchy phrases. This will make it seem useful and worth their time.
Sign-ups / Purchases
One of the most important metrics from your email marketing campaign will be the number of sign-ups or the value of the purchases. A sign-up is where someone joins your service, which you are offering, such as creating an account. Other examples could be singing up to access a webinar or leaving further contact details to receive an informational PDF.
Purchases are harder to measure directly from your email platform and your marketing campaign, so this will require further matching up methods to see the customer journey and how you acquired this customer.
Unsubscribes
A unsubscribe where the contact clicks on the unsubscribe link at the bottom of your email to stop receiving communications from you. You must include a unsubscribe in every marketing email which you send. If a contact wishes to unsubscribe, they should easily do so, and you must respect their wishes. To help comply with this, we recommend using an EU whitelisted platform to send your marketing emails. These automatically include unsubscribe links and will not let you send out an email to this contact again. To calculate the percentage of unsubscribes, start with dividing the number of unsubscribes by the number of contacts you sent out to, then multiplying by one hundred.
Conversion Rate
Conversions are where someone either signs up or purchases something from you, which we mentioned above. The main focus of your email does not have to be getting as many conversions as possible. You can send out many emails to keep your prospects warm before sending out a more sales-focused campaign. When you send out your sales-focused campaign, this is where you will want a high conversion rate. To calculate the conversion rate, you divide the number of recipients who either signed up or purchased from you by the number of emails delivered. Multiply this result by one hundred to reveal a percentage.
Bounce Rate
The bounce rate is the percentage of emails you sent that were not successfully delivered to your recipient. There are hard bounces and soft bounces. To calculate your bounce rate, start by dividing the number of bounces by the number of contacts you sent your campaign out to. Then, multiply the result by one hundred to see a percentage. Take notice of the bounce rate as you measure your email campaigns as you may need fresh, accurate data.
A wide range of factors can cause bounces. Soft bounces are bounces that you don’t have much control over. Examples of these bounces could be that the recipient’s mailbox is full. You have more control over a hard bounce, such as sending out to a misspelt email address.
It is important to consider what you want to get from your campaign. What is success to you? Are you aiming for sign-ups to your webinar, or are you more focused on developing relationships with your contact list, so they respond better to a sales email in the future? With most methods of marketing, rates will differ from industry to industry. Give your email marketing campaign the best chance with our B2B email lists in the UK.
To summarise, you should always measure how your campaign performed to see what worked and how you can improve. Always plan to get your message across to your reader and design the email with your goals in mind.
5 Ways To Improve Open Rates For Your Email Campaign
Do you want to know how to improve your open rates for email campaigns? If so, you’re in luck. We will discuss five easy ways to increase the number of people who open your emails. Improving your open rates is essential if you want to maximise the success of your email marketing efforts. So, let’s get started.
Segment Your Email List
Email marketing can be a terrific way to stay in touch with your customers and promote your product or service. However, getting people to open your emails, let alone read them, can be difficult.
Segmenting your emailing lists is easy to improve your open rates. That way, you can send targeted content more likely to interest the recipient. For example, you might segment your list by location, age, or gender. You can also segment your list by interest to send different emails to different groups of people.
Segmenting your email lists can improve your open rates and ensure your message gets through to the people who most likely care about it.
Personalise Your Emails
In a sea of generic content, personalised emails stand out. And according to a study by Experian, these emails also have a higher open rate and click-through rate.
Therefore, consider personalising your list if you’re searching for an easy way to improve your next email campaign. For example, you can start segmenting your list into smaller groups based on interests or demographics. Then, craft unique messages for each group tailored to their interests. Finally, don’t forget to include a catchy subject line that will grab attention and encourage recipients to open your email.
By following these steps, you can ensure that your email campaigns are more successful and that your messages are more likely to be read by your target audience.
Urgency And Scarcity
Convincing your subscribers to take action on your emails is essential to create a sense of urgency. You can do this by highlighting the limited nature of your offer or the time sensitivity of the issue at hand.
For instance, if you are running a sale, include language like “ends soon” or “while supplies last.” This will encourage your readers to act quickly instead of putting off your email until later. However, you can also create a sense of urgency by including countdown timers or other countdown graphics in your email. This will make it clear that the time to act is now, encouraging your readers to take action before it’s too late.
Creating a sense of urgency can significantly improve your open rates and get more people to take action on your emails.
Test Different Subject Lines
Whether you’ve ever sent out an email campaign, you know how frustrating it can be to put in all that effort only to ignore your emails. A great subject line can distinguish between an email that gets opened and one that languishes unread in someone’s inbox.
However, finding the perfect subject line can be a challenge. To improve your open rates, evaluating different subject lines is essential to see what works best with your audience. A-B testing is a terrific way to do this. Send out two versions of your email with different subject lines and see which gets more responses. You can also ask your subscribers what subjects they would be most interested in.
By taking the time to assess different subject lines, you can ensure that your next email campaign will be a success.
Send At The Right Time
The timing of your email campaign can have a significant impact on your open rates. If you send your emails at the wrong time, they may get lost in the recipient’s inbox or arrive when the person is too busy to read them. However, sending your emails at the right time is more likely to be opened and read. So, what is the best time to send an email campaign?
There is no definitive answer, as it depends on factors such as the type of email, the audience, and the campaign’s purpose.
Nevertheless, some general guidelines can help you ensure that your emails are more likely to be opened and read.
First, avoid sending emails during working hours, as people are likely to be busy with work at this time.
Second, consider sending emails early or late at night, when people are more likely to have time to check their inboxes.
Finally, remember that weekends and holidays are often when people have more time to read their email, so these may be good times to send your campaign.
Following these guidelines can improve your chances of getting your email campaigns noticed and ensuring that your target audience reads it.
How Business Data Prospects Email Data Can Help You
One way to improve metrics such as open, click-through and bounce rates is by licensing email data from Business Data Prospects. Our email data is the most accurate and up-to-date email data in the industry. When you buy email data UK, you are provided with fresh and accurate contact details to include in your marketing campaign. This begins with our in-depth verification process, which each contact must pass through before reaching your email database. Without passing these checks, the contact will not be added to your database. This ensures that only the most accurate and fresh data is included in your order.
Furthermore, all of our B2B data and email data lists are supplied with a 100% guarantee to give you peace of mind. We are the only data provider in the UK to guarantee all our UK B2B email data. Our B2B email data enables you to reach the right contacts every time. You may be thinking about how to get email data? Please take a look at our email data to buy an email database in the UK.
Make sure your email campaign will be successful before sending it out. By following our Top Tips, you can improve your email campaigns and carry your business forward. After launching your email campaign, you can measure your success.
Discuss your requirements with one of our dedicated account managers today to see the availability of your perfect audience for a targeted email database. Why not give your email marketing campaigns a push and buy email lists UK today? Contact us on the number above or request a call back from an account manager on our contact page.
