The 2 Main Types Of Marketing Data And Why They Matter

B2B Marketing Database

When it comes to marketing data, there are only two types that matter: customer data and market data.

Customer data helps you understand your current and potential customers more deeply. In contrast, market data enables you to understand the trends in your industry, so you can adapt your data strategy accordingly. Within this blog post, we will take a closer look at both types of data and why they’re essential to your database marketing success.

Customer Data

Customer data is any information you have about your current or potential customers. This data can come from various sources, including surveys, customer interviews, website analytics, social media interactions, etc.

The key is collecting as much customer data as possible, so you can better understand who your customers are, what they want, also how they behave.

With this information, you can segment your audience, target your marketing messages more effectively, and improve the overall ROI of your marketing campaigns.

Market Data

Market data is quite similar to customer data, but instead of focusing on individuals, it focuses on trends in your industry.

This data can help you understand which products or services are in demand, what prices people are willing to pay, which channels are most effective for reaching your target audience, and much more.

Market data is essential for businesses that want to stay ahead of the competition and be able to adapt their marketing strategy on the fly.


Both customer and market data are essential for any business that wants to succeed with its marketing efforts. So, by understanding who your customers are and what they want, you can effectively target your marketing messages and improve your ROI. So, reach out to your customers & buy a customer database.

Additionally, keeping an eye on industry trends ensures your business is always ahead of the curve.

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