0333 200 1860

The 2 Main Types Of Marketing Data And Why They Matter

B2B Marketing Database

When it comes to business sucsess, only one thing matters: customer data and market data.

Customer data helps you understand your current and potential customers more deeply. In contrast, market data enables you to understand the trends in your industry, so you can adapt your strategy accordingly. Within this blog post, we will take a closer look at both types of data and why they’re essential to your database marketing success.

Customer Data

Customer data is any information you have about your current or potential customers. This data can come from various sources, including surveys, customer interviews, website analytics, social media interactions, etc.

The key is collecting as much customer data as possible. Meaning you can better understand who your customers are, what they want, also how they behave.

With this information, you can segment your audience, target your marketing messages more effectively, and improve the overall ROI of your marketing campaigns.

Market Data

Market data is quite similar to customer data. However, instead of focusing on individuals, it focuses on trends in your industry.

This data can help you understand which products or services are in demand, what prices people are willing to pay, which channels are most effective for reaching your target audience, and much more.

Market data is essential for businesses that want to stay ahead of the competition and be able to adapt their marketing strategy.


Both types of data are essential for any business that wants to succeed with its marketing efforts. So, by understanding who your customers are and what they want, you can effectively target your marketing messages and improve your ROI. So, reach out to your customers & buy a customer database.

To give your campaigns an extra push, why not add fresh, high quality B2B data to your strategy? Contact us today by calling us on the number above or filling out our contact form to request a call. Or even dropping us a message on one of our social media accounts.

The 2 Main Types Of Marketing Data And Why They Matter

Table of Contents

Scroll to top