It’s that time of year again when we look back at our marketing success stories. We look at what worked and what could have been done better in our marketing campaigns. To help with this, our team conducted a survey on campaign planning and execution.
The goal was to gain insights from professionals like you on the best practices for successful marketing campaigns. We’re thrilled to share the outcome of the survey with you.
The survey and its objectives
The Marketing Campaign Planning Survey (MCP Survey) aimed to understand the methods of marketing campaign planning and execution. Identify the processes and tools used, and uncover the challenges faced during campaign planning.
565 individuals responded to the online survey conducted from August 8 to September 2, 2014.
The respondents were from various industries and included marketing professionals at all levels. From VPs/Director level to managers and coordinators. The MCP Survey report provides insights on data marketing campaign planning: objectives and strategies, target audience, media mix, budgeting, and measurement.
In addition, the report highlights the challenges faced by marketers while planning campaigns and provides recommendations on how to overcome these challenges.
The results of the survey
The Marketing Campaign Planning Survey 2014 is the result of a joint effort by the American Association of Advertising Agencies and the Marketing Management Association. Marketing professionals conducted the survey in February and March 2014, collecting data from over 1,000 participants.
The survey results reveal some interesting insights into how marketers plan their campaigns. Surprisingly, 60% of respondents said they did not use any formal process when planning their campaigns.
This is a tremendous increase from the 46% who said the same in 2013. Additionally, nearly half of all respondents said they do not clearly understand their target audience. This lack of clarity could explain why many marketers are not using a formal campaign planning process.
Developing an effective campaign strategy can be challenging without a direct understanding of who they are trying to reach. The survey results suggest that marketers need to clarify their target audience. Creating a more structured approach to campaign planning.
Insights and advice based on the findings
The Marketing Campaign Planning Survey 2014 has produced results that reveal interesting insights and numerous marketing success stories within the data. Overall, the survey found that most marketing professionals believe that campaign planning is important to success.
However, many respondents also reported feeling overwhelmed by the sheer number of tasks involved. As a result, experts recommend breaking down campaigns into smaller goals and focusing on a few key objectives to simplify the process. Market to SMEs is becoming increasingly important as small and medium sized businesses continue to drive growth and represent a significant portion of the market.
Additionally, it is important to build flexibility into the plan to accommodate changes during the campaign. Marketing professionals can ensure the well planned and thriving success of their campaigns by following these simple tips. How do I get marketing data? Simply contact us by using the number above or fill out a Contact Us form and one of our dedicated account managers will be happy to assist. You can also visit our LinkedIn page to learn more about all of our services and to stay up to speed on all of our most recent insights.