It’s that time of year again when we look back at what worked and what could have been done better in our marketing campaigns. To help with this, our team conducted a survey on campaign planning and execution.
The goal was to gain insights from professionals like you on the best practices for successful marketing campaigns. We’re thrilled to share the outcome of the survey with you.
The survey and its objectives
The Marketing Campaign Planning Survey 2014 (MCP Survey) was conducted to understand how marketing campaign planning and execution are done. Also, what processes and tools are used, and to identify the challenges faced during campaign planning.
The survey was conducted online from August 8- to September 2, 2014, and garnered responses from 565 individuals.
The respondents were from various industries and included marketing professionals at all levels. From VPs/Director level to managers and coordinators. The MCP Survey report provides insights on marketing campaign planning: objectives and strategies, target audience, media mix, budgeting, and measurement.
In addition, the report highlights the challenges faced by marketers while planning campaigns and provides recommendations on how to overcome these challenges.
The results of the survey
The Marketing Campaign Planning Survey 2014 is the result of a joint effort by the American Association of Advertising Agencies and the Marketing Management Association. The survey was conducted in February and March of 2014 and collected data from over 1,000 marketing professionals.
The survey results reveal some interesting insights into how marketers plan their campaigns. Surprisingly, 60% of respondents said they did not use any formal process when planning their campaigns.
This is a tremendous increase from the 46% who said the same in 2013. Additionally, nearly half of all respondents said they do not clearly understand their target audience. This lack of clarity could explain why many marketers are not using a formal campaign planning process.
Developing an effective campaign strategy can be challenging without a direct understanding of who they are trying to reach. The survey results suggest that marketers need to clarify their target audience. Creating a more structured approach to campaign planning.
Insights and advice based on the findings
The results of the Marketing Campaign Planning Survey 2014 are in, and there are some interesting insights to be gleaned from the data. Overall, the survey found that most marketing professionals believe that campaign planning is essential to success.
However, many respondents also reported feeling overwhelmed by the sheer number of tasks involved. As a result, experts recommend breaking down campaigns into smaller goals and focusing on a few key objectives to simplify the process.
Additionally, it is essential to build flexibility into the plan to accommodate changes during the campaign. By following these simple tips, marketing professionals can ensure that their campaigns are well planned and thriving.