4Networking, a UK B2B networking company
B2B networking is a booming industry as networking has become, for many businesses, the best way to find new prospects and also clients. At the forefront of the growth of B2B networking is 4Networking. Who reinvented the format more than 6 years ago and has since become the largest joined-up business network in the UK. With over 300 groups.
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Launching new groups to increase awareness
4Networking boasts well-established groups and over 50,000 online members. It is also launching new groups and new services, such as evening networking. Furthermore, it’s also still a relatively new brand name on the B2B networking scene. So 4N needed to increase awareness and reach further contacts by marketing to the SME sector.
Business Data Prospects’ Experts in B2B Networking
4Networking engaged the services of Business Data Prospects with the specific task of meticulously identifying and targeting business owners who expressed a genuine interest in participating in the events. The collaboration extended to the meticulous planning and execution of a highly effective email campaign. Aimed at drawing attention and ensuring active participation in a B2B networking event. Thereby providing an opportunity for individuals to experience the distinctive 4Networking format firsthand. This comprehensive approach included the creation of a customized HTML email creative, intricately designed to capture attention, and the development of a dedicated landing page website tailored for responses, ensuring a seamless and engaging experience for potential attendees.
A pilot scheme was set up, running across a three-month period in two 4Networking areas, London and Kent. Where 10,000 SME contacts were targeted, and the campaign achieved an 18.5% click-through rate and a 4% conversion rate. Which 4Networking were delighted with.
4Networking
Stefan Thomas from 4Networking states, “Other members regularly recommend Jane Snee from BDP on the 4Networking forum as the go-to provider of great quality B2B data. We were delighted with the comprehensive approach offered by BDP. Not just sourcing the contacts but also thinking through the best creative B2B networking approach to encourage SME business owners to attend and try a 4Networking meeting.” For us, getting people along to meetings is key, as we know that once they try one of our events, they are highly likely to become paid members. We plan to continue to use Business Data Prospects again, as we roll out from the successful pilot programme.”
4Networking MD Brad Burton says, “4Networking is moving into the mainstream of UK business. And it is attracting regular national media coverage. Increasing our direct marketing B2B to targeted business owners is all part of that process too. And Business Data Prospects are a valuable partner in helping us to achieve this.”
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