BDP brings you the resources to communicate your business enthusiasm to new clients. Our award winning B2B data service provides you with all the resources you need to grow your client base. Put simply, we are passionate about data and love to help businesses flourish.
Telemarketing is a very successful way of communicating with potential customers about your business. Our data can be used effectively whether you are a large organisation or a small business just starting out. Contact us for how we can help.
BDP provide B2B personal emails for you to reach specific contacts in UK companies direct to their inbox for quick, efficient and timely communication. We have provided a few examples below, should you require a specific count, please let us know and we will be happy to help.
Direct mail can be the most appropriate and effective medium for certain types of marketing activity. Commercially sensitive activity such as mergers and acquisitions can benefit from ‘addressee only’ type direct mail rather than email; a VIP invitation feels more special if received in the post. These are just two examples where direct mail wins over email.
When you purchase a new data list, the most important part is to use the list to its full potential to turn your prospects into new clients. This may sound obvious, although sometimes companies dive into purchasing B2B data without any thought on who they are targeting and how they are going to use the [...]
As promised in our Data Marketing Acronyms post, we have listed below some of the terms used regularly in our industry and have included various levels of additional explanation, which we hope you will find useful. A/B split – to test a campaign, it is sensible to send out a percentage split of two versions, [...]
Return on Investment is King When you are planning a marketing campaign, the ultimate consideration is “What is my ROI, Return On Investment?” There are two ways in which you need to judge “return” – short term and long term. The most straightforward short term measurement is to look at conversion rates – sales generated [...]
As in any industry, data marketing people tend to assume you know your CPA from your CPM without stopping to explain what they are talking about. So we thought it might be helpful to give you a bit of rundown on the various acronyms and jargon used in B2B (there we go already…) data marketing. [...]
In your business you could be sitting on a goldmine, but you’ve just not had time to dig for it. Dig into the data you already have and you’ll probably find there are some amazingly valuable nuggets ready and waiting to be discovered. You’ve probably got: • Existing clients you can sell other products and [...]
Please consume this data within 21 days. Do you recognise this situation? You have a new product or service you want the world to know about. You have told all your clients and known prospects about it and the reaction has been encouraging. Time to spread the word more widely.
With an increasing amount of marketing utilizing email rather than postal mailing, we are asked more and more for as many email addresses in a sector as possible – after all, many companies think there is only a small cost penalty for adding a few more hundred names to an email and sending it out [...]
