BDP Agency and Consumer Data (B2C) data lists.

At BDP agency, we are experts in Business Data. For several reasons, we chose to excel in this area rather than offer consumer data.

Being the only independent B2B data provider in the UK requires extensive research and time spent sourcing contact details; we consistently ensure contact details are as up-to-date as possible.

We are unique in our approach to compiling targeted business data; our client list and results speak for themselves.

Are you looking at sources of B2B data?

Our essential marketing data cover both the UK and International. We have over 15M B2B data records available. In addition, we provide bespoke researched Databases in the UK and Internationally for a wide range of Countries.

What is the difference between B2C and B2B Data Lists?

Certain laws in the UK govern Email Marketing, specifically the Data Protection Act. 

One law, in particular, is that businesses and consumers can opt out of marketing in a straightforward way. Such as sending a text message or using a clearly visible unsubscribe link.

Another law states that you can only send marketing emails if you have received ‘consent’ from the customer or business. This would be by the contact specifically giving you consent or if they are an existing customer who has bought a similar product or service to what you have offered in the past.

You must also ensure that the email you send clearly indicates who you are, what you are selling, what the promotion is, and any conditions that may apply to those promotions. You cannot disguise or conceal your identity, and you must also provide a valid way of contact so they can opt out of your emails.

These laws restrict the sending of unsolicited marketing emails to individual subscribers. However, companies can still receive business-related emails, provided they are relevant to their work.

Individuals v Businesses

The distinction between ‘individuals’ and ‘businesses’ is crucial.

Individuals are known as ‘consumers,’ and you must, therefore, receive permission from the subscriber to send emails marketing your products and services. When purchasing Business-to-consumer data, always ask for details of where the consumer subscribed and opted-in to receive your communications. (usually known as 3rd party marketing)

Individuals within a business, school, hospital and/or public body can be sent emails, although they must be contacted about business-related matters and not individual consumer marketing.

The rules for Businesses (B2B emails)

Compliance requires that you only send emails that relate to business matters.

You must also ensure that all records are up-to-date and clean. Do not use any records older than six months.

Here at BDP, we provide the highest quality B2B data in the marketplace. We ensure that all contact details are checked and verified at the point of order. This way, you can be sure that you are fully compliant when licensing our B2B data.

The rules for individuals (B2C emails)

Individuals/consumers will expressly consent (‘opt-in’) to receive emails.

You can send direct marketing emails to individual subscribers if they have signed up and consented to receive such communications. You must ensure that the data owner provides evidence of consent and shows that they have consented to third-party marketing (i.e., they have ‘opted in’) to receive such emails from you.

In order to stay compliant and for advice on Consumer Data, we would refer you to the UK General Data Protection Regulations as advised by the Information Commissioners Office (ICO).