Consumer Data

Consumer Data

BDP Agency does not provide Consumer Data (B2C) data lists.

At BDP agency we are experts in Business Data; we chose to excel in this area rather than offering various data services.

Being the only independent B2B data provider in the UK takes a lot of extensive research and time sourcing contact details; we consistently ensure contact details are as up to date as possible.

We are unique in our approach to compiling targeted business data; our client list and results speak for themselves.

Are you looking at sources of business data?

Our B2B marketing databases cover both the UK and International. We have over 15M B2B data records available. In addition, we provide bespoke researched Databases in the UK and Internationally for a wide range of Countries.

What is the difference between B2C and B2B Data Lists?

Certain laws in the UK govern Email Marketing; specifically, this law is known as the Data Protection Act. 

One law, in particular, is that businesses and consumers can opt-out of marketing in a straightforward way. Such as sending a text message or using a clearly visible unsubscribe link.

Another law is that you can only send marketing emails if you have been given ‘consent’ from the customer or business. This would be by the contact specifically giving you consent. Or if they are an existing customer who has bought a similar product or service to what you have offered in the past.

You must also make ensure that the email you are sending clearly indicates who you are, what you are selling, what the promotion is and any conditions which may apply to those promotions. You cannot disguise or conceal your identity, and you must also provide a valid way of contact so they can opt out of your emails.

These laws restrict the sending of unsolicited marketing emails to individual subscribers. However, companies can still be sent business-related emails providing they are relevant to their work.

Individuals v Businesses

The distinction between ‘individuals’ and ‘businesses’ is crucial.

Individuals are known as ‘consumers,’ and you must therefore receive permission from the subscriber to send emails marketing your products and services. When purchasing Business to Consumer data, always ask for details of where the consumer subscribed and opted-in to receive your communications. (usually known as 3rd party marketing)

Individuals within a business, school, hospital and/or public bodies can be sent emails, although they must be contacted about business-related matters and not individual consumer marketing.

The rules for Businesses (B2B emails)

Compliance requires that you only send emails which are relating to business matters.

Also, you must ensure that all records are up-to-date and clean. Do not use any records that are more than six months old.

Here at BDP, we provide the highest quality business to business data in the marketplace. We ensure that all contact details are checked and verified at the point of order. This way, you can be sure that you are fully compliant when licensing our B2B data.

The rules for individuals (B2C emails)

Individuals/consumers will expressly consent (‘opt-in’) to receive emails.

You can send direct marketing emails to individual subscribers if they have signed up and consent to receive such communications. You must ensure that the data owner provides evidence of consent and show that they have consented to 3rd party marketing (i.e. they have ‘opted in’) to receive such emails from you.

In order to stay compliant and for advice on Consumer Data, we would refer you to the UK General Data Protection Regulations as advised by the Information Commissioners Office (ICO).

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