B2B Data Licensing in Plain English
Understanding how licensed B2B business data can be used responsibly helps ensure successful and compliant marketing campaigns.
Our Plain English Guide summarises the key principles of using Business Data Prospects’ licensed data in a simple, easy-to-read format. It highlights the most important points from our terms of business without replacing the full licence agreement.
Download our Plain English Guide
The guide explains:
- How B2B business data is licensed.
- Acceptable use of licensed data.
- Sharing data with third parties.
- Legitimate interest and responsible marketing.
- Using email, direct mail and telemarketing data.
- Data licences and ongoing usage.
- Our 100% guarantee.
- Your responsibilities as a licensed user.
Why we’ve produced this guide
Our clients often ask for a straightforward explanation of how licensed B2B business data may be used.
Rather than expecting you to read lengthy legal documents, we’ve produced this guide to explain the key principles in plain English. It complements our full terms of business and helps clients understand their responsibilities when using licensed business data.
Related resources
You may also find these guides useful:
- Business Data Licensing Explained
- Verification Process
- Data Sources
- Compliance & Training
This guide provides a summary of our licensing terms and should be read alongside our full terms and conditions.