Direct Marketing Acronyms

Data Marketing Acronyms

Data Marketing Abbreviations

As in any industry people use marketing abbreviations & marketing people tend to assume you know your CPA from your CPM without stopping to explain what they are talking about.

So we thought it might be helpful to give you a bit of rundown on the various data marketing acronyms and jargon used in B2B (there we go already…) data marketing.

Estimated reading time: 2 minutes

To kick-off, here are some basic TLAs (Two or Three Letter Acronyms) with the words they stand for and a few which are Four Letter Acronyms that we couldn’t leave out. Hopefully, most of these are reasonably self-explanatory marketing abbreviations, and many will be known to you.

Marketing Abbreviations

ADC – Automated Data Capture

B2B – Business to Business

B2C – Business to Consumer

CAC – Customer Acquisition Cost

CPA – Cost Per Acquisition

CPC – Cost Per Click

CPL – Cost Per Lead

CPM – Cost Per Thousand

CPS – Cost Per Sale

CR – Conversion Rate

CRM – Customer Relationship Management

CTA – Call to Action

CTPS – Corporate Telephone Preference Service

CTR – Click-Through Rate

DFM – Drip Feed Marketing

DH – Direct Hit

DM – Direct Mail

DNP – Do Not Promote

FFA – Free For All

GAS – Gone-aways

HTML – HyperText Mark-Up Language

IA – Interactive Advertising

IM – Instant Messaging

IMC – Interactive Marketing Communication

IO / PO – Insertion Order / Purchase Order

LG – Lead Generation

LTV – Lifetime Customer Value

MC – Multi-Channel

MPS – Mailing Preference Service

PAF – Postcode Address File

PFI – Pay for Inclusion

PFP – Pay for Performance

PPC – Pay per Click

PPI – Pre-paid Postal Impression

PPL – Pay per Lead

PV – Page View

ROI – Return On Investment

SEO – Search Engine Optimisation

SIC – Standard Industry Classification

SME – Small/Medium-Sized Enterprise

SMS – Short Message Service or text

SOHO – Small Office/Home Office worker

TA – Target Audience

TBR – The Bereavement Register

TPS – Telephone Preference Services

URN – Unique Reference Number

USP – Unique Selling Point

UV – Unique Visitor

Coming soon………….. further explanations of the above acronyms that you will find useful.

In the meantime, if you need any further explanation of help in implementing any of these concepts, please talk to us – at BDP, we are here to help.

Further hints and tips on solving this situation can be found on our Twitter account, and ways of getting organised will be in future blogs, and we are always happy to help you get the most from your purchase.

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