B2B Businesses without a marketing mailing list of personal contacts within businesses, will lose so much when it comes to reaching their target audience. Market Research carried out by BDP show that emails sent to mailing list with personal contact details is far more effective over a 12 month period, building interest through targeting groups and segmenting further through response.
There are two ways of implementing a mailing list into your business. You can either build one which takes considerable time or licence one. If you decide to licence a B2B marketing data list, here are some things you should consider:
- Know your target
Defining your target market is crucial when it comes to licensing a B2B mailing list. First, determine your exact audience, keeping in mind being very specific about the mailing list you want to licence. Relevant mailing lists boost your overall response rate and can lead to significant business growth.
- Don’t be afraid to enquire
When searching for a mailing list to licence, speak to the salesperson directly, a conversation will be much more enlightening than a game of email tennis, however it is vital to document the final discussions via email to establish the exact order being placed before proceeding with licensing the business data.
The salesperson will tell you what they have, so don’t be afraid to ask questions. When asking questions focus on important issues such as data legality, guarantees, data sources, legal issues and other tangible issues.
- Take it slowly, do it properly
Avoid licensing mailing lists that contain unqualified, unsegmented data and simply millions of records, even if you think your business needs them. This will have a negative impact on your brand overall, as not everyone will have a legitimate interest in your products or service. When engaging with them, keep in mind the laws of your industry so as not to harm your brand’s image with illegal or bad data. Again licensing B2B mailing lists from a reputable company is important for the development of your company.
- Be specific
When you contact data companies, be very specific about what you want. Provide the needed information and ask about the quality and completeness of the data.
Licnesing a mailing list is something that increases the effectiveness of your brand and ROI. If you are not in a position to build your mailing list, licensing a B2B mailing list is a great option, the above tips will help you get the best one for your business.