The secret to finding new customers is quite often within your existing network, especially your current clients.
Before approaching new clients with your products and services, ask for feedback and recommendations from your existing clients. You will be surprised at how helpful people are when you have provided them with an excellent service.
Many organisations disregard their existing customer base because they have already secured them as a client and start working on securing more clients from people that they do not know. This is commonly seen in marketing campaigns that only promote offers to new clients when in fact exhausting your current contacts is a key element in successful marketing campaigns.
Make sure you split test campaigns, by sending all your current customers a different marketing message to the prospects that you do not know. This will ensure that you are always establishing relationships with your current network too.
Just think if your existing customers are already impressed with what you provided in the past, and you send them marketing campaigns specifically targeted to new areas of your business, they will continue to enquire about your latest offers in future marketing. They can also recommend you to other people, which will in turn generate new leads.
We recommend a 30/70 approach by incorporating 30% of your marketing campaign to your existing clients and approaching 70% of new clients to build your brand. This will ensure that you have a steady flow of immediate recommendations with existing relationships and also plenty of businesses to approach with a longer term strategy.
We are passionate about helping our clients build their marketing campaigns around their existing clients as well as approaching new prospects with the above strategies. If you would like help with approaching your clients or have any questions on finding new customers, you can contact us on 0333 200 1860.