Marketing is the core of any business. If you run a successful marketing campaign, you are bound to be successful in business. As a marketer, it’s always good to ensure that your strategic insights, opinions, and tactical activities are supported by data. It is therefore important to keep yourself updated with the recent content of marketing related data points and research to ensure you are running a successful content marketing campaign.
Before we go to all this, let’s see what content marketing is. There are different definitions of content marketing by different organizations, but all of them sum up to one. Content marketing is any marketing technique where published content and media are used to influence the buyer’s behavior and stimulate action leading to a commercial relationship. In the barest of terms, content marketing is marketing with intent using content and SEO to raise awareness, engage and convert.
Content marketing can never be successful without data. The marketer will be risking doing guesswork rather than actually knowing the behavior of their target audience. Starting content marketing without data is flying blind and the result is a fail. If the content marketing strategy is to be efficient, it has to be data-driven. This helps the marketer save money and time by focusing on the right content that will bring them closer to their goals.
There are different ways in which data can help improve your content marketing strategy:-
- Understanding the target audience
This is one of the core reasons why you should invest in a data-driven content marketing strategy. The success of any content marketing strategy is measured by how close to the brand it brings the audience, and the analysis of the data available helps the marketer draft more relevant personas which helps in customizing the content to the target audience.
- Content discovery and delivery
Coming up with content ideas is a process that can be quite challenging especially for small teams. Looking at the available data closely helps the marketer create content that fits their goals. Data can be part of content discovery through keywords research, competitor analysis, content performance and monitoring latest trends.
It is paramount that the marketer delivers content to their audience via their preferred formats and channels. This requires analysis of different key areas. There are different questions to be answered when coming up with content marketing strategy. However, the use of data can provide the answers to all these questions. The rise of real-time data is a rising trend, and that it helps the marketer become more responsive to their content.