Whether you are a business owner or part of the marketing team, you know the significance of telemarketing in effective B2B marketing campaigns. Moreover, as marketers in general, you are aware that the process to building relationships with other businesses and consumers can take longer.
Business calls do not end with simply talking to one company representative although with closing a sale with the decision-makers; the managers or business owners. Conversely, for consumer calls, gathering telemarketing data and upselling to potential customers require gaining their trust and considering their emotions.
In case you are wondering why the person you call hangs up on you or brushes you off after seconds of picking up a call, perhaps, you need to learn more about proper timing. That said, the best marketing tactic is to call them at the right time of the day.
When is the perfect time to carry out telemarketing calls?
For an early start, call between 8 a.m. and 9 a.m.
The best time to call is approximately an hour before a potential customer or a lead starts his or her normal office hours, attends meetings and becomes busy. However, don’t waste you or your contact person’s time during lunch break. This is the hour where people are out of their desks and will not be very happy to be interrupted while enjoying their meals. It is probably better to avoid calling between 12 to 2 p.m.
In the afternoon, make that call between 4 p.m. and 5 p.m.
Whether you are making a first or a follow up call or you missed the person earlier, these hours are ideal to catch them at their desks or perhaps bringing the work day to a close. If you are calling the office, by this time, meetings are already done and the day is almost wrapping up. And if you are calling at home, this is just before dinner. Calling later than 5 p.m. is a time when you are most likely not to be entertained.
Call on Thursdays
When it comes to what days are the best to call, pick Thursday. This was according to a study conducted in 50 companies. Results show that Thursdays are right after the middle of the week where people are less busy and less stressed. Avoid cold calling on Mondays and Fridays for the obvious reason that the former is the start of a busy week and the latter, either a day of office crunch or end of the work week.
Telemarketing is important to gather information about potential customers and to keep the lead person engaged while on the phone. It also offers B2B companies opportunities to close a sale and convert individuals to buyers. Knowing when to make that call and having a comprehensive telemarketing data list from a strategic marketing agency results in a successful marketing campaign.