Tips for Digital Marketing
Online marketing is the new frontier for advertising on all levels. As more people use the internet and internet-based services in their daily routines, online marketing is becoming more prevalent–and more beneficial for businesses of every kind.
If you are considering implementing new digital campaigns, online marketing, or even email campaigns in the future, consider the following tips to make the most of your digital marketing.
Make sure your website is mobile friendly
A significant portion of people browse the internet on their mobile phones—which means that your website should be optimized for mobile viewing. Mobile friendly sites load faster, use less data, and look better on smaller screens when compared to websites optimized for viewing on large tablets or laptops. You can even create a ‘mobile friendly’ code for your website that will automatically adjust the template for people viewing on mobile devices.
Know how social media works—and how it differs
The majority of people who use the internet also use at least one type of social media. A significant portion of digital campaigns are targeted towards social media users, and you can easily make social media a part of your regular online marketing plans.
However, it’s vital that you understand how social media works (when in doubt, find someone within the company who knows their stuff!) and how each type of social media has different expectations and unwritten, or written, rules. Even something as seemingly simple as overusing hashtags could make people feel annoyed at your brand, which can turn away potential customers.
You must also familiarize yourself with what people usually post on different types of social media and use that in your digital campaigns. For example: Digital campaigns promoted on Instagram, where personal photos and short videos are the usual fare, are widely different than digital campaigns promoted on a Blogging website, where longer comments and blog posts are considered standard.
Don’t forget to email!
Email campaigns are especially beneficial if your website has mailing lists or other types of subscription lists that will allow you to send updates, coupons and other advertising through email servers.
Make your marketing interactive
People love interactive marketing campaigns, where they are asked to participate (usually through photos, comments, or another shared experience) in order to be eligible for some type of prize. The prize might be monetary, such as a gift card or item from your business, or it could simply be social, such as being picked as a “featured photographer” on a photography business Facebook.
Utilize “calls to action” over simple marketing
Calls to action are what bring people to your business. In advertising, calls to action are a catchy way to make people feel like they should use your business, either through a specified deal or discount or because it’s being marketed in an active way. Examples of calls to action include slogans such as: “Contact Us New For Free Quotes,” “Get a 30% Coupon Today!”