Pinpoint Your Ideal Target Market and Customer
Prior to starting any B2B marketing campaign, you must first be clear on who your target market is and identify your ideal customer. An ideal customer would be someone who’s interested in your product or service, who can pay for the product/service, and who has the authority to purchase your product or service.
If you are just starting out, then you need to search for your target audience. There are sites within google where you can insert your website, or your competitors to view the type of companies who are searching across the web for your products/services. If you are more of an established business, you can find your target market by using your existing customers/clients and find out what it is that makes them an ideal. A couple of things you may want to ask yourself when identifying your target market is:
- Do they have the budget to invest in the product/service?
- Are they Male or Female? and What is their age group?
- Role in the company they work for or own?
You can find out who your ideal market is by looking at who follows your business on social media and who visits your website. You could also look at who your competitors are targeting as it is likely that you will have the same target audience.
Why does finding your ideal customer matter? Well it matters because if you don’t know your ideal customer, then you only have a vague idea of who you are marketing to, therefore your marketing becomes diluted. If you know who you are targeting it will allow you to specifically tailor your marketing campaign to target your target market. When you try to be all things to all people you end up convincing nobody. Therefore, identifying your ideal customer is highly important as you will then have a clear direction of your marketing and how you can specifically target it to reach your ideal customer and potentially make sales.
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