Before starting any marketing campaign you must first be clear on who your target market is and identify your ideal customer. An ideal customer would be someone who’s interested in your product/service, who has the ability to pay for the product/service, and who has the authority to purchase your product/service.
If you are just starting out then you need to search for your target audience. There are sites within google where you can insert your website, or your competitors to view the type of companies who are searching across the web for your products/services. If you are more of an established business you can find your target market by using your existing customers/clients and find out what it is that makes them an ideal. A couple of things you may want ask yourself when identifying your target market is:
- Do they have the budget to invest in the product/service?
- Male or female? Age Group?
- Role in the company they work for or own?
Why does finding your ideal customer matter? Well it matters because if your don’t know your ideal customer, then you only have a vague idea of who you are actually marketing to, therefore your marketing becomes diluted. When you try to be all things to all people you end up convincing nobody. This is why identifying your ideal customer is highly important as you have a clear direction of your product/service.