You would most probably have heard “social media marketing” almost everywhere because this is a popular buzzword at this moment in time. You may have heard it on many websites, forums and even social media websites. So what does it mean? Social Media Marketing is the latest marketing technique adopted by many marketing companies to attract those who use social networking websites to buy products and services. It has become extremely important for all companies to utilize these tactics to entice their existing and prospective customers.
Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure shot way to grow your brand. Social media is becoming more powerful and impactful with the passing of each day and brands that sense the trends are benefiting from it a great deal.
Here are some reasons that will convince you in the social media marketing importance:
Increased web traffic
Social media posts can drive targeted traffic, creating a new page on your site, landing pages, well-placed social media posts can make all the difference, a single link on Reddit or links submitted to stumble upon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?
Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to you optimized pages with social media posts will cause them to climb much faster in the search engine results pages.
Connect with consumers & industry leaders
Social media marketing leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.
Helps build consistency
When it comes to marketing your business online, consistency is key. Inconsistent marketing efforts will produce disappointing results. Fortunately, social media makes it easier than ever before to be consistent with marketing. You can set up your updates and posts ahead of time, and schedule them to run automatically. This consistent presence of posts will help you build your brand and produces better results.
Get your message across
As people view Twitter and Facebook as social networks and not marketing machines, they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link back to your site and the posts will market themselves as your friends and followers share what you’ve posted.
Targeting and retargeting with Ads
The highly customizable nature of social media adverts like videos on Facebook is one of the reasons social media is important. These ads even allow you to target users by filters such as locations, industries and similar pages that they’ve liked. You also have options to re-target users who have visited your social media page in the past.
The biggest thing about social media marketing is that the exposure you gain is not limited to people that already like or follow you. Any interesting, funny or rewarding information is transmitted to larger groups of people than you can imagine. In the social media cloud, everyone is connected and everyone has his or her own group of friends and acquaintances. Once you manage to garner attention from a small group, you will be able to appeal to their groups as well, although you had no access to these people before.
Feedback that is received in the process of social media marketing is huge. You’ll be the first to know when there are issues, you can then take immediate steps to resolve them right away and consumers appreciate companies that respond to customer issues.
It’s easy to target potential customers
It is easier to expand your audience with an online social presence. With the use of hashtags and keywords, not only can you target specific groups of people, but they can find you more easily with an easy search. This creates and element of convenience which is always an attractive trait for potential consumers.
Makes businesses more personable and approachable
Other forms of online marketing can put layers between the business and consumer. But social media means that you’re right there! You get to see what they are up to, what they are reading and what they care about, and it also gives the consumer an opportunity to get to know you too. It’s a win-win!
What does this mean for your business? When used correctly, social media can create more visibility, opportunity and profits for your business. Take the time to research your target market and see how they are interacting with social media so that you can determine how best to use this tool to achieve your goals.
It’s a great way to share and receive valuable information
Social marketing can also be very informative. It’s a great way to gain valuable ideas from other businesses. It also gives you the ability to directly interact with your audience and see what customers are saying about your product or service. You might even use social media to see what customers are saying about your competitors. Either way, you can use these things to better your own product or service.
There are so many great social media platforms, such as Facebook, Twitter, LinkedIn and more. But, just when you’ve tweeted and liked, it’s time to follow and connect! Don’t let the ever-changing social platforms keep you side-lined. If you haven’t yet harnessed the power of social media marketing for your small business, the time is now! Everyone can start a social media account for free, so why not get involved and give it a go?