The rise of mobile phones, sms marketing and mobile phone technology has secured a place for mobile phone marketing as one of the hottest and most potentially lucrative types of marketing in the world. Mobile phone marketing has the potential to take your business and organization right into the pockets of your contacts. If you are just getting started with your mobile phone marketing, or you want to refresh your current marketing plan, take a look at some of the best mobile phone marketing tips that you can’t miss!
#1: Encourage checking in
You’ve probably noticed people on your Facebook or other social media feeds “checking in” to restaurants, stores, shopping malls, and other locations. Checking in involves people geotagging your business and sharing it with their friends and followers. Checking in benefits your business through passive advertising—the people who visit your business are actually giving you more exposure and potential clients when they check in on Facebook, Twitter, or other social media accounts.
Some people check in regardless of incentives, but if you really want to encourage checking in, provide people with a reward for doing so. The most common types of rewards include small discounts, special discounts or coupons, or even gifts! For example, you might have a sign that says “If you check in on Facebook, you’ll receive a 5% discount on your total purchase today!” or offer a special little prize (such a unique sample) to people who check in.
#2: Cover all your bases
If your business doesn’t have social media pages, it might as well be invisible in the mobile marketing age. Your business should have one account on at least Facebook and Twitter, which allow for maximum advertising and maximum interaction with the public. You may also want an account on other popular social media—such as Instagram, LinkedIn, Google+ and Tumblr–depending on the nature of your business. You should actively research the social media of similar businesses to get a feel of what social media works best with the area of business you work in. Create an analysis and a plan. For example, fashion shops and bakeries are more commonly found on Instagram where sharing photos of fashion and food are common than businesses such as an accounting firm, where an Instagram would not serve much purpose.
#3: Create a mobile website
You need to have a mobile website—no questions about it! Mobile websites are specifically designed for optimum viewing on mobile phones. Websites were initially designed for viewing on computers and laptops, which provide a completely different online experience than a mobile phone. An online website that uses Flash coding, lots of images, unique fonts and other attention-grabbing design features will be almost unusable on a mobile phone; in addition to design problems, mobile users don’t want to view websites that use up a lot of their data. Websites stuffed with images or videos are notorious data suckers, and you run the risk of people simply exiting out of your website and never visiting it on their mobile phone again.
To avoid this problem, you need to create a mobile website for when people view your site on their mobile phone. Mobile websites should be simple, straightforward, and easy to use. All of the vital information about your business—hours, contact information, location—should be on the home page of your mobile website. The additional information offered on your site should be accessible by a visible menu or link that is immediately apparent to the viewer. For example: If you run a restaurant and offer online ordering, the online ordering button should have a big visible presence on your mobile app, in addition to a clear button for viewing the menu.
#4: Enable “Click to call”
“Click to call,” also known as CTA, is an option you can code into your website that allows mobile phone users to simply click a button that will bring up your business’s phone number on their phone, allowing them to call you with the press of a button, rather than forcing them to write down the number, exit out of their internet app, bring up their call function, dial it in, and hit send. A study done by Google found that 61% of mobile phone users were more likely to call a business if the “click to call” function was enabled.
#5: Reward mobile users
In addition to rewarding mobile users for checking in, you should create incentives for users who use your mobile website and view your social media on your mobile phone. The easiest way to reward mobile users is to provide special “mobile only” deals and coupons. For example, the Target Company offers the “Cartwheel” app which provides exclusive coupons and deals to mobile phone users. This can lead to more sales as well as mobile users overall.
#6: Opt-out option
If you are sending out marketing campaigns then you must have an option for the contact to opt-out of the sms messaging. You can do this by sending a message every 2-3 messages telling the contact that they can opt out of these by texting back a STOP keyword. You could also do this by putting a short sentence at the bottom of your campaign text stating that if they want to opt out of the marketing campaigns then to reply with the STOP keyword. Another way is by including a link at the end of the text. Contacts can access the link on their mobile phones and this method is free. Usually, texting back the STOP keyword will cost the standard network rate.
A STOP keyword is a word the recipient replies with meaning they are opting out. This means that the contact then appears on your opt-out list. This then means if you import their number in the future then they will not be added. Examples of STOP keywords could be as simple as STOP, or you could tell them to “text 5TOP to 60706”. Once your recipient has replied with the keyword you should send a confirmation that they have opted-out. Apart from that, they should never receive a message from you again.