We have currently been aiming our attention at putting together a useful set of criteria for marketing your campaigns and avoiding mistakes many marketers make before you launch your campaigns.
1. Have you set Targets?
First organise set targets before you even think to begin any campaign. Is the campaign being used for brand awareness or to increase income? Most organisations don’t have the funds to start a campaign for brand awareness on their own, you need to be sensible and have a good idea of how many leads you would like to create.
2. Are you currently testing?
Companies will more often than not decide to select one marketing strategy and continue with it without even taking into consideration any other options. It’s frequently a good idea to split up your campaign over various channels to see which ones perform better and carry out split testing with direct mail and email campaigns to see which ideas work the best.
3. What have you found out?
First of all you will need to use old results to assist you in your future campaigns so you don’t make the same misjudgements and can improve on your past ideas. If you don’t happen to know the past results of your old campaign yet, then don’t proceed with another campaign until you find out.
4. No lead preparation?
Not accurately preparing leads will waste a lot of time and resources and will only annoy and bother customers. Be sure to have a series of actions set in place to qualify raw leads, this can be done by either telephone call or a personal email system.
5. Short term results are beneficial, but so are long term results
Short term results are substantial to a large amount of your success; on the other hand remember that just because an organisation doesn’t seem to be interested at the moment, doesn’t mean they won’t contact you back in the future. If a business doesn’t seem to be interested at this particular moment in time then keep their contact details and telephone or email them every so often e.g. every couple of months, just to inform them of updates or new offers that may interest them about your business.