Maximising the Potential of B2B Data
When you purchase a new data list, the most important part is to use the list to its full potential to turn your prospects into new clients. This may sound obvious, although sometimes companies dive into purchasing B2B data without any thought on who they are targeting and how they are going to use the information provided.
It is essential to plan your marketing strategy before purchasing the data, this will give you a better idea of who to target, how to target them and to ensure this is done with military precision. This will maximise your return on investment.
At BDP we actively put together bespoke packages at point of order to ensure optimum accuracy of the contact details we provide. We take great pride in the quality of our work and therefore thought in this blog posting we would offer some helpful advice in making the most of our product.
Obtaining a B2B data list of prospects is part of a whole process that has to be thought through, coordinated, implemented and followed up. Your ultimate goal is to build relationships with the right connections, developing that winning call to action and to closing the sale.
The first thing to consider is to think about who you really want to reach as part of your marketing campaign. We can source highly relevant, up-to-date prospects with the proven ability to make buying decisions, although you will need to segment this to the senior decision makers that have a need for what you are selling.
Another area to consider carefully is quality rather than quantity – carpet bombing your geographic area or market sector with poorly targeted mailings permanently excludes you from a potential future client who might respond to a more targeted message.
As a quick debrief to start off with, think about…..
- The geographic location you would like to target
- The industry you would like to target
- The company size
- The type of individual that requires your product / service
- The campaign type – direct mail, email marketing, telemarketing or a multi-channel campaign
This will give you an excellent starting point for building a direct marketing campaign and you will be on your way to building an essential client base.