Maximise the Effectiveness of your B2B Data
When you purchase a new data list, the most important thing is to use the list to its full potential to turn your prospects in to new clients. This may sound obvious, although some companies rush into purchasing B2B data and lack a comprehensive understanding of who they’re going to target, and how they‘re actually going to use the information you are providing them with.
If you can’t be sure on which organisations are your best customers, then you can’t tune your activity to them. You increase the risk of delivering low impact campaigns, tailored to the perceived audience, rather than the one that exists, and this is a waste of time and funds as these companies will likely never buy your product or service.
Have a Plan
This is why it’s essential to have a good planned marketing strategy before purchasing the data. This will give you a better idea of who it is that you want to target, how you want to target them and to make sure this is done with precision. This will maximise your return on investment (ROI).
Know Your Goal
Knowing your goal which you want to achieve with this data is also good as it can help you to create a better plan which is more likely to have a higher impact than what a campaign with no clear goal or target can achieve. This goal could be targeting new customers in order to increase the amount of customers you have.
Our B2B Data
At BDP Agency we will put together bespoke packages at the point of order to ensure complete accuracy of the contact details we are providing you with. We take great pride in the quality of our work and therefore thought that within this blog posting we could offer some helpful advice to you in making the most of your product.
Obtaining a B2B data list of prospects is part of an entire process that has to be thought through, coordinated, implemented and followed up. Your main goal is to build relationships with the right connections, developing that winning call to action and closing the sale.
Who Is Your Target Audience
The first thing to consider is to think about who you really want to reach as part of your marketing campaign. We can source highly relevant, up-to-date prospects with the proven ability to make buying decisions, although you will need to segment this to senior decision makers that have a need for what you’re selling.
Quality or Quantity?
Another area to consider is the quality rather than quantity – bombarding your geographic area or market sector with poorly targeted mailings permanently excludes you from a potential future client who might respond to a more targeted message.
As a quick debrief to start off with, think about…
- The geographic location you would look to target
- The industry you would like to target
- The size of the company
- The type of individual that would require your service/product
- The campaign type – email, direct mail, telemarketing or a multi-channel campaign
This will give you an excellent starting point for building a direct marketing campaign and you will be on your way to building an essential client base.
Overall in order to maximise the effectiveness of your B2B data you want to ensure that you have a clear goal or target which you are working towards as well as having a well planned marketing strategy which can give you a better idea of who you want to target.
Here at BDP we have a wide range of up to date, data lists to suit your needs. If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a call back.