There is always the latest and greatest in digital marketing when it comes to the best return on investment, including text messaging, social media, and direct-to-voicemail marketing, and many people speculate whether or not email truly ranks at the top of the list anymore in 2015.
Here a few statistics from the industry that make us believe that email and purchasing accurate up-to-date email data is still very much critical to today’s marketing campaign mix including:
24% of recipients change their email address every 12 months
52% of people made at least one purchase in the last 12 months from a promotional email
95% of people still use email today, especially if over the age of 24 (under 24 tend to use text and social media as their main channels of receiving information).
100% of our email marketing contacts are personal emails
Every £1 spent on email marketing can yield £44.25 average return on investment.
With statistics like these, we think email data is more important than ever. Email marketing is absolutely still on top.