International Marketing – Expand Your Customer Base
International marketing is the process of overseas advertising of the products/services that your company sells. International marketing provides many opportunities as you are broadening your customer base, and boosting your company’s reputation.
Marketing internationally will expand your companies market as you will be expanding the places where the company does business, which in turn opens a larger customer base and potentially greater profit margins. It will also have an effect on your brands reputation as customers perceive a brand that’s selling in multiple markets to be of higher quality and service than those businesses that just sell locally.
When expanding internationally you need to know which country or region you want to expand into. You need to think about where there are potential customers for your products/services. Selecting where it is you want to expand too is easy, just as long as you put the time and research in.
When deciding where to expand, here are three things you should think of:
- Determine international traffic or where orders are originating from on your website
- Consider cultural and language differences
- Find out whether there are any tariffs on your products or trade barriers.
Here at BDP we provide high quality international business data for a wide range of locations across the world including Europe, Africa, Asia, America, Middle East and Australasia. Why not give us a call on 0333 200 1860 or email [email protected] and see how we can help your company expand into the international market.