Why Does Database Marketing Work?
An essential part of your marketing campaign is considering who you are going to approach. Today, there are so many different advantages of using email marketing databases; and it is highly effective when it comes to contacting the appropriate people in your industry. Database marketing contains details of your prospects enabling you to analyse your prospects as individuals and you can then start to formulate a plan working backwards.
Here are our top email marketing tips
You can work out:
How to personalise your message
This will help you to build a relationship with potential clients which can help you with making a sale. It is also more likely to be looked at if it is addressed to the person. Personalising your message helps open rates and increases the chance of a successful campaign with your email marketing database.
What problem you can solve for your prospects?
If you can find out what your prospects problems are then you can change your marketing campaign to highlight on how you can help them. This will grab their attention.
How to market your product to solve this problem
Finding out what your prospects problems allow you to alter your marketing campaign to make them aware of how you can help them. Showing how you can solve a problem is a key selling point.
What should you write in your copy?
What you write in your copy is important as it can be what convinces your potential clients to purchase your product and service. Point out key features and make sure to use subheadings. This helps break the mail up and look more appealing. Furthermore, using summaries at the end of your copy is also effective.
Where should you target? In the UK or Internationally?
You need to decide which countries your service or product suits best and where you will gain the most potential clients. You should look at where the businesses which show interest in your product or services are and from there decide on what countries you are going to market in. Narrowing down on a perfect audience means that your email marketing database only has contacts which are suitable for your products and services. This helps you achieve a greater return on investment.
What times to target your prospects?
Finding out when the best time to target your prospects is key as you will have more chance of selling them a product or service when they are having a problem which you can help solve. Figuring out the perfect time increases the change of email opens and clicks.
The best approach for you to use.
Finding out the best way for you to market your products based on your target market is an important part of marketing your product or services. You may have more success using email marketing than telemarketing based on your goods.
The quality and size of your database is important, when purchasing data, ask your supplier to target the data to your specific needs and ensure that they are the personal contacts of targeted individuals.
Here at Business Data Prospects, we build all our orders bespoke at the point of order and ensure that all our B2B email data is up to date and has gone through several different levels of checks and validation. This makes sure that you are provided with the most up to date and accurate contact details which are currently available. Alongside this, we only provide named personal B2B contacts as this enables you to reach the right contact, every time. We are also the only data provider in the UK that offers a 100% accuracy guarantee on our email data. We provide this guarantee due to our belief in the accuracy of our data. Why not give your email campaign the extra push today?
If you have any questions or want to make an enquiry, then please contact us by calling 0333 200 1860. Alternatively, fill out our contact form to request a callback today.