Buy Marketing Lists to Help Find New Customers
The secret to finding new customers is quite often within your existing network. Especially your current clients. Another method is to buy data or marketing lists of your target market to build relationships with.
Before approaching new clients with your products and services, ask for feedback and recommendations from your existing clients. You will be surprised at how helpful people are when you have provided them with excellent service.
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Gather feedback to find recommendations
In asking for feedback from your existing clients, you can learn how to improve your service. Allowing you to adapt and change how your business works. So you can give the best possible service to your clients. This can help you make good impressions with new customers and maintain relationships with current and previous clients.
Utilise existing customers
Many organisations disregard their existing customer base. This is because they have already secured them and start securing more clients from people they do not know. This is commonly seen in business marketing campaigns that only promote offers to new clients. In fact, exhausting your current contacts is a key element in successful marketing campaigns. As your current contacts could become reoccurring customers if they are pleased with your service or product, which you have provided them with.
Always test to find your most successful methods.
Make sure you split test your marketing campaigns. You can do this by sending all your current customers a different marketing message to prospects you do not know. This will ensure that you are always establishing relationships with your current network too. In doing this, you can also offer different products or services to your existing customers. Depending on what they purchased from you. Whilst you can send out a general targeted email towards new prospects.
If your existing customers are already impressed with what you provided in the past. Then you send them marketing campaigns specifically targeted to new areas of your business. They are more likely to continue to enquire about your latest offers in future B2B marketing. Also they can recommend you to other people, which will generate new leads. Also, by creating good business relationships with these existing clients, they will be more likely to recommend you to other companies. This helps you to build up a network of contacts.
We recommend a 30/70 approach. By incorporating 30% of your marketing campaign to your existing clients and approaching 70% of new clients to build your brand. Ensuring that you have a steady flow of immediate recommendations. From existing relationships and plenty of businesses to approach with a longer-term strategy.
Buy marketing lists
We are passionate about helping our clients build their marketing data campaigns around their existing clients. But also approaching new prospects with the above strategies.
If you have any questions or want to enquire, don’t hesitate to contact us by calling 0333 200 1860. Our team are always happy to discuss your requirements when you buy data. If you would like us to contact you, fill out our contact form to request a callback.