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Using an Email Database to Drive Traffic to your Website

Drive more traffic to your website with an email database

Investing in a professionally designed website is not a guarantee of bringing traffic to your site. You might get frustrated with the traffic the site is getting even after posting informational content and keeping it up to date all the time. However, traffic is the first step of generating leads. And in this era, a website is an integral part of a company that wants to grow and reach as many potential clients as possible. So take a look below to see how an email database can help you drive more traffic.

Estimated reading time: 4 minutes


Using email to increase traffic

There are different ways to increase traffic to your B2B site, one of them is by email. Email is one of the oldest forms of online communication, and it is still at play today. Also, it is still the most utilized base for driving leads to your website and communicating.

According to HubSpot’s B2B data, 64% of people prefer emails. This means that a company can develop long-form content to send to their email subscribers, bringing them to the website. Email data is also one of the best ways to get conversions, repeat website views, and bring sales to your site. With a solid marketing strategy and a good email data feed, you can market your online business to hundreds of people daily. Then the email data feed should be a stream of structured data that gives the user up to date information from several sources. Therefore the user will not need to browse many web pages before getting the content they are looking for.

This may make you rethink your email marketing strategy according to the email database that you have. Also, email is one of the oldest, most cost-effective and accessible ways to drive traffic to your site. However, there are a few things that you need to do to ensure you are running a successful email marketing strategy:-

Review before you send

By putting it in better terms, you don’t just send for the sake of sending an email. Therefore, the number of times you send email campaigns depends on the amount of informational and valuable content you produce for your possible clients. In addition, a site should have multiple posts every day. This should ensure the reader has enough fresh content to allow frequent email updates to keep their research engaged. Finally, according to the email database you have, you should know what your email strategy can handle as a marketer. If you note any lowered open and click rates or unsubscribes, slow down and reevaluate.

Research the necessities for your email database

It’s important to know what kind of information is valuable to your reader. So start with an opt-in email form to help you gather as much data as possible. Leading to the research you do is all about understanding your readers. So please get to know where they live, their age and gender too to help you strategize. The more your email list builds, the more the answers you have. And this will help you see what will work best for your readers, and web content and email strategies will come together easily.

When sending the emails, make sure you insert links. But only where they make the most sense, like product descriptions, buttons, product images, etc. So all of this need to link to a specific page on your site. But it should be easy for the subscriber to get more information or act on the action you request them to by inserting links. Also, you could include social media buttons at the bottom and top of an email. Therefore this gives the subscriber a chance to follow you on a platform they didn’t think you are on. And at the same time driving traffic to social pages and increasing engagement.

B2B data today has helped marketers know not to forget about mobile when it comes to email marketing strategies. For example, in the United States, about 72% of adults send or receive personal emails via smartphones weekly. The simplicity of checking emails on mobile devices is what has driven the percentage to a high level. Therefore, email data is used to identify new interesting topics for your readers, customers, and subscribers. And the same data can be used to help build new segments based on content category or come up with features that drive more traffic to your website.

Email content marketing 

B2B data is important in email content marketing because it allows the marketer to send more relevant and targeted emails. Then with this data, the emails you send are the emails your clients want. And these types of emails will be welcome in any inbox and won’t compromise your reputation. Using email for driving traffic to your website allows you to get a deeper understanding of your customers. Also, helping you build a database, you can send targeted and relevant content and communicate with them.

Contact us

Why not look at our top 10 email marketing best practices post to help you create an email and achieve the best results.

If you have any questions or want to make an email data enquiry, please contact us by calling the number above or fill out our contact form to request a callback.

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