How can you effectively manage your email marketing campaign?
Managing email marketing campaigns can be quite time consuming and can cause unnecessary stress. Along with that there are concerns with the handing of data and GDPR. BDP can now manage your email campaign on your behalf, removing your concerns, stress and saving you valuable time to spend elsewhere.
Whitelisted Email Platforms
If you wish to manage your own email marketing campaign, we recommend using a whitelisted email platform. You can see one of the platforms which many of our clients use and recommend here. Using a whitelisted platform within the EU also ensures that you stay compliant with GDPR. Using this whitelisted email platform, you are also able to see the statistics of your campaign in a report which shows you information from your campaign such as which contact has opened the email, to the contacts who have clicked on any links included within your email.
Within the whitelisted email platform, you are also able to set up automated emails in order to save you more time compared to if you were manually sending out follow up emails yourself. For example, you can send out your first email, and then set up a follow up email for contacts who have interacted, such as clicking a certain link, or opening multiple times. You could set up a follow up email for contacts who have shown interest in a certain product or service you offer from clicking a specific link, but then send out a different follow up email for contacts who have expressed an interest, however they have not clicked the related link to a specific product or service.
Another effective tip to manage your email marketing campaign is the usage of a CRM. A CRM, customer relationship manager, is a platform where you can manage the interaction between your company and contacts. In this platform, you can safely store the contact details of the prospects who have shown interest from subscribing or have expressed their interest from the call to actions within your email campaign. A CRM is also useful for focusing on the retention of clients and following up with potential prospects, if you don’t already have a CRM in place within your business, we highly recommend investing in a CRM system.
Here at BDP Agency, we offer an email broadcast service which alleviates the concerns regarding GDPR and the handling of data as we can manage this for you. All we need from you is your HTML creative. In this service, we will monitor your open rates, clicks and subscribers for you, allowing you to see how your campaign has progressed. We can still send your campaign to your specific target audience. In order to see how we can help you find your target audience, please see our page on Business to Business data.
To accompany this, we also are the only agency worldwide that offer a 100% data guarantee. This means that, for example, we will replace any bounce back email addresses free of charge.
If you would like to find out more information about designing you email marketing campaign, please see our posts on how to avoid your emails being marked as spam to increase your deliverability rates, tips on planning your email marketing campaign and our advice post on writing your email marketing campaign.
If you have any questions on your email marketing campaign or would like to make an enquiry, please feel free to contact us on the number above. Alternatively, fill out our contact form in order to request a call back from a member of our dedicated team.