How to effectively manage your direct mail campaigns.
Direct Mail marketing is an effective way to reach out to potential clients as it is a more personal way of contacting them. In this blog post, we will go over how to best manage your direct mail campaigns in order to get the most success from your marketing.
Choosing the Right Target Market
The first step which you should consider when planning your direct mail marketing campaign is who you are targeting. Making sure that you are targeting the right companies can help to get a higher success rate out of your campaign. This is because these companies could show more of an interest in your products and services. An example of this is that a construction company would be more interested in new tools and equipment whereas a hairdresser would not be interested in these products and be more suited to hair products which they can use in their day to day business.
We offer a list of SIC codes which can help you to choose the best industries to target with your marketing campaigns. You can see this list here. To see more information on the direct mail services we provide, please see our direct mail data.
Ensuring You Have a Call to Action
When you are writing your direct mail letter make sure to include a call to action for the contact to act upon. This could be something like looking at a specific page on your website or phoning up your company for more information. This information may include further details on their products or services. You could create a specific landing page for your direct mail campaign to track how many people are using this page. Also, you could put more specific information regarding the subject.
Personalising and Following Up
Direct mail marketing is good as a follow up to link with another type of marketing such as email marketing. Email Marketing allows you to follow up with a more personalised letter which can help you to build a good business relationship. This can also help you to make a specific letter depending on which product or service the contact has expressed interest in.
Investing In a CRM
Another method to help you manage your direct mail campaign is the usage of a CRM. A CRM (customer relationship manager) is a platform which allows you to manage the interactions between your company and your contacts. Within this platform, you are able to safely store your contacts details which have shown interest such as responding to your calls to action within your marketing letter. A CRM is also useful for focusing on the retention of clients and following up with potential prospects, if you don’t already have a CRM in place within your business then we highly recommend investing in a CRM system.
Outsourcing to a Mailing House
In order to save your valuable time you could use a mailing house to send out and deliver your direct mail campaign on your behalf. The mailing house will print, package and send your letter out. This helps you to save time and ensures a professional and high quality letter is being sent out to potential prospects. You can easily customise the envelope by adding graphics such as logos and imagery which is something that will be hard to achieve in house. This could help the contact to identify the letter as coming from your company. This makes it seem like an extra point of contact and that more thought and personalisation has gone into to creation of the letter.
Here at BDP we offer B2B Direct Mailing lists which can help you to get through to your target contacts in a more personalised way.
We build all of our databases bespoke in order to make sure that all of the contacts are up to date and also offer a 100% guarantee on all of our direct mail data which means that if any letters are returned then we will replace this contact free of charge.
If you have any questions about a direct mail campaign or would like to make an enquiry, please feel free to contact us on the number above or by filling out our contact form in order to request a call back from a member of our dedicated team.