The Best Times for Telemarketing Calls
Whether you are a business owner or part of the marketing team, you know the significance of telemarketing calls in effective B2B telemarketing campaigns. Moreover, as marketers, generally you are aware that the process of building relationships with other businesses and consumers can take longer.
Estimated reading time: 3 minutes
Business calls do not end with simply talking to one company representative. Although with closing a sale with the decision-makers; the managers or business owners. Conversely, for consumer calls, gathering telemarketing data and upselling to potential customers require gaining their trust and considering their emotions.
In case you are wondering why the person you call hangs up on you. Or brushes you off seconds after picking up a call. Perhaps, you need to learn more about proper timing. Although, the best marketing tactic is to call them at the right time of the day.
When is the perfect time to carry out telemarketing calls?
For an early start, between 8 a.m. and 9 a.m.
The best time to start your telemarketing calls is approximately an hour before a potential customer or a lead starts his or busy office hours. For example, attending meetings. However, don’t waste you or your contact person’s time during a lunch break. This is the hour where people are out of their desks. Therefore they will not be very happy to be interrupted while enjoying their meals. So it is probably better to avoid calling between 12 to 2 p.m.
In the afternoon, between 4 p.m. and 5 p.m.
Whether you are making a first or a follow up call or you missed the person earlier. Between 4 and 5 p.m. are ideal hours. To catch them at their desks or perhaps bringing the work day to a close. Therefore if you are calling the office, by this time, meetings are already done and the day is almost wrapping up. And if you are calling at home, this is just before dinner. On the other hand, telemarketing calls later than 5 p.m. is a time when you are most likely not to be entertained.
What is the best day of the week?
When it comes to what days are the best to call, pick Thursday. This was according to a study conducted in 50 companies. Where results showed that Thursdays are right after the middle of the week where people are less busy and less stressed. Also avoid cold calling on Mondays and Fridays for the obvious reason that the former is the start of a busy week and the latter, either a day of office crunch or end of the work week.
Telemarketing is important to gather information about potential customers. Also aim to keep the lead person engaged while on the phone. This offers B2B companies opportunities to close a sale and convert individuals to buyers. So knowing when to make that call is vital. And having a comprehensive telemarketing data list from a strategic marketing agency results in a successful marketing campaign.
If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a callback. And for more tips for a successful telemarketing campaign read our blog.
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