Make Your Mailing Campaign Successful With Brand Messaging
Messaging is an important part of branding. And we have been aiming our attention at compiling a useful set of criteria for clients to optimise the launch of their business data mailing campaigns.
Estimated reading time: 3 minutes
1. Address Customers Values
Messaging begins with the audience’s core values, not their product.
Too often, marketer’s base they’re messaging around what they believe are the best features of their product or service. Instead of looking at what it is, the customers actually find it important. It’s important to take the time to understand customers and their values. Then create messages accordingly.
A helpful way of getting an insight into customer values is by creating a short survey that customers can complete. This will help you better understand your customers and understand what they want from you as a company. And also what they expect from your services.
2. Clear Marketing Messages
Everyone wants to be part of a major trend, whether it’s a “slow food” restaurant or a “mompreneur”. However, the more popular buzzwords are, the less impact they have. Instead, make the marketing message clear and memorable for customers. This will help them remember your company if it is marketed as something unique instead of fading into the other companies following a trend. Trends are important for business growth. But being able to make a name for yourself and being unique will also help customers remember you, which is why keeping a balance of uniqueness and following trends is important.
3. Make your messages portable
Many companies rely on word of mouth to drive business. But make sure that the messages are ‘portable’ enough for customers to spread the word easily. One way of ensuring our messages are ‘portable’ enough is to ensure they are around one to two sentences long. Then creating a “logline”. After you’ve got your logline, use it on your website, social media, in conversations and in marketing materials. This will also make your business more memorable and will help with creating a brand image. It needs to be a short message so that it is easy to remember and spread around.
4. Excite your Messages
Much of our life tends to be in auto-pilot mode. So as marketers, we need to grab our customer’s attention and inspire them. Make marketing messages exciting by adding action verbs rather than using the passive voice. This will grab the customers attention and create a spectacle around your product. This can help to spread the word about your product as people will remember the company and product. The presentation of your messaging also matters. Having it match up with your branding will help customers remember. Which company the message belongs to.
5. Make it memorable
Making your message memorable and personal with a personal B2B data mailing campaign is essential for a successful mailing campaign. The memorable message will help customers remember your company and recognise your brand, potentially increasing the number of people who hear about your campaign.
Overall to create a memorable campaign, you need to ensure that your message focuses on what your customers will find important about your product. You also need to remember to have a clear and portable marketing message to be easily spread between customers. Making your messages exciting will also help grab the audience’s attention when sending campaigns to your mailing list. And also create a spectacle around your product. Finally, you need to make your message memorable to be easily remembered so that the customer can match your message to your product.
Doing these will help to improve your mailing campaign and make it more successful. Take a look at our business data and a range of data lists we have market researched.
If you have any questions or want to inquire, please contact us by calling the number above or filling out our contact form to request a callback.