It’s not what you said. It’s how you said it. Unfortunately, people simply are fed up with rudeness and have echoed that sentiment for years. However, it’s a very sensible piece of advice that has applications anywhere, including social media marketing.
Social media marketing data campaigns are a tricky business. However, if one thing makes all the difference in these types of campaigns, it is your tone of voice. Surprised? Let’s take a quick look at what you need to know and ensure that you have all the tools you need to modify your tone of voice for your next social media campaign.
Elitism – Not Great
So, let’s talk about the tone of voice. How do you present yourself when you communicate with your customers or followers on social media? Most companies would like to think that they are the picture of friendly. They would like to believe they were charming, chatty, friendly, warm, open, an industry expert – all the good things that people tell you should be.
However, many companies aren’t thinking about the tone of voice. The result is that some of them come across as snobbish. They present as being above and beyond the very followers they are communicating with, which does not work. That is one of the fastest ways to ensure that you don’t have any friends on social media at all.
Tone of Voice is Crucial
So, it’s probably evident that tone of voice is a crucial part of everyday interactions on social media, so how do you go about sounding like an approachable, friendly company? There are a couple of things that you can do.
Firstly, try and avoid using any terms that sound big. Big words are acceptable, if necessary, but you must consider that not all of your target audience necessarily understand what you mean. Industry-specific terms should also be avoided because they don’t help.
Try and make sure that you sound pretty casual as well. Treat your audience like they’re good friends, and they’ll start to feel like you care. Of course, you care, but you have to convince them of that. There’s a whole series of preconceptions involving companies not caring.
Final Thoughts
So, it’s safe to say that it’s essential for the tone of voice. You want to get the best possible manner of voice established for dealing with your followers and prospective clients. It sounds like you care, and not like you’re out to take people’s money. No business wants to sound like they’re being rude or condescending, so you do have to watch it because that’s not a reputation you can easily undo. When in doubt, look to your competitors, and see how they talk to their followers. Email marketing lists or social media which do you prefer? Let us know in the comments below.
