Choosing Quality Data Over Quantity For Your B2B Data
Quality Vs Quantity, you have always got to think about cost as it is an important factor in just about everything. From shoes to sandwiches and even your marketing data. For example let’s say that you buy a pair of shoes for £10. These could potentially last quite a few months before they start to wear. In this case you could have to replace your shoes quite a few times per year and the cost will start to build up whilst buying an £80 pair of shoes could last for up to 2 years before they might need replacing. Meaning that buying a more expensive product could potentially save you money in the long run. And that is no different for buying marketing data.
Quality Vs Quantity in Marketing
Achieving both quantity and quality in B2B Email marketing can be difficult, so which is more important, quality marketing data or quantity?
Weighing up the differences
The traditional method of blasting messages to your entire database is ineffective. Therefore, personalisation is key when planning and implementing any marketing strategy. For example, reading their own name, spelt correctly, using their personal email address, and with information useful to their company will get a far better open rate than emailing info @ addresses or starting you email with “dear (blank name)”
Hope they come to you? This could work… If you had the most wanted and needed product or service on the market. However, we don’t recommend relying on your customers coming to you first. Especially in the B2B market where the choice and competition is just as fierce as in the B2C market.
Ensuring the data is quality helps achieve your marketing goals. Whereas too much bad data may drown your pipeline. As well as take up your sales team’s time, or too few good leads won’t make much of an impact.
Ensuring that an email address is up-to-date, accurate and relevant to the marketing objective requires more time and care. Rather than just supplying any old list with thousands of names. So, yes, it’s likely to cost a bit more.
However, in terms of value across the whole process, including the likely conversion rate, it is a worthwhile investment if done correctly. After all, quality outperforms quantity every time.
Our Quality Business Data
Here at BDP we have a unique approach to business data and work hard to ensure that our data is right for you. As well as, that it can help you to increase your profits through marketing. In order to do this, we offer a handful of services. Such as Email data and B2B Telemarketing data which you are able to use in order to make the most out of your marketing campaign.
We offer you data lists which might be more expensive than other companies in this market. However, we value the quality and the usage which you can get with our personal B2B data UK which you won’t get with other companies.
We want you to get the most out of your money when you purchase data from us. Therefore, we supply you with email data which has a usage of 24 times over 12 months. Rather than usage of 12 times in 12 months like other companies. This means you can send your data out up to twice per month with our data. Potentially helping you to give your email campaign the reach that it needs to push your business forwards. To ensure you get the most out of your business marketing campaign.
Targeting Your Audience
We will help you to target the right audience. This is a smart way to gain sales faster as your audience is likely to be interested in purchasing your product already. This is why we supply you with a data list which is detailed and specific. As well as it being tailored to your campaign in order to help you create an effective campaign. You can also request certain fields and decision makers from us. This is in order to suit your campaign and the product or service which you are trying to promote.
We offer a 100% guarantee on all of our data as we treat all of our clients and their campaigns individually. We check our lists rigorously and make sure that our data lists are fit for purpose. To make sure that the data is right for your campaign and is also right for your company.
At BDP we also build our data lists to be bespoke. Tailoring them to our clients whilst with other companies you could just get generic data lists. This ensures that you get the high-quality data which is tailored to your company needs. Also, you need to be able to push your campaign forward. And advertise your product or service in the best way possible for you.
Here at BDP we also go the extra mile to ensure that the data you purchase from us is not only right for you but that with it, we also provide a great service in order to help you get the most out of your data list.
Overall spending a little bit more money on a product or service can help to ensure that your data is of a high standard. You get greater quality for your money. In addition, it could be the difference between your campaign having a significant effect on your business or having none at all. It also means that you might not have to purchase the same product quite a few times in order to get results.
How Business Data Prospect’s quality marketing data can help you
You’ve read how quality marketing data can really give your campaigns the edge. All of our email data consists of named personal B2B email addresses. We do not supply generic email addresses as this is not effective for your email campaign. The true hack to boost the response from your campaigns is using named personal contacts in UK B2B data only. Our email validation method ensures that all email contacts we supply to you are active and are supplied under the correct details. Please take a look at our email data and see for yourself. Accelerate your email marketing and give your sales department a boost.
Here at Business Data Prospects, we pride ourselves in providing our clients with quality marketing data so that you achieve maximum results when sending out your campaign. If you require more information from BDP or would like to place a data enquiry, contact us on the number above or fill in our request a call-back form.