Reduce Your Marketing Mistakes with These 7 Top Tips
We have currently been aiming our attention at putting together a useful set of criteria for marketing your campaigns and avoiding mistakes that many marketers make before you launch your campaigns.
Have you set a goal?
Understand your target for the campaign as this will make your campaign more clear and direct for newer subscribers to your campaign. Thinking about what you want to achieve with your campaign will allow it to fit together better. One goal you could have is getting your audience to click on a certain link. Having incentive for them such as a discount code to entice them into clicking on this link as well. Having this easily visible and being the focus point of the email would improve the chances of the recipient clicking on the link.
Are you currently testing?
Companies will more often than not decide to select one marketing strategy and continue with it without even taking into consideration any other options. It’s frequently a good idea to split up your campaign over various channels to see which ones perform better and carry out split testing with direct mail and email campaigns to see which ideas work the best. This way you can tailor your campaign to your audience and ensure that it is helping you to reach your goals.
What have you found out?
First of all you will need to use old results to assist you in your future campaigns so you don’t make the same misjudgements and can improve on your past ideas. If you don’t happen to know the past results of your old campaign yet, then don’t proceed with another campaign until you find out.
No lead preparation?
Not accurately preparing leads will waste a lot of time and resources and will only annoy and bother customers. Be sure to have a series of actions set in place to qualify raw leads, this can be done by either telephone call or a personal email system.
Short term results are beneficial, but so are long term results
Short term results are substantial to a large amount of your success; on the other hand remember that just because an organisation doesn’t seem to be interested at the moment, doesn’t mean they won’t contact you back in the future. If a business doesn’t seem to be interested at this particular moment in time then keep their contact details and telephone or email them every so often e.g. every couple of months, just to inform them of updates or new offers that may interest them about your business.
Target your ideal market
Target your ideal market with relevant information that they will be interested in receiving information about. If you have a large prospect base, think about splitting this into different sections and targeting different individuals with different messages.
The last thing you want to do is create a well thought out and organised campaign and have it sent to the wrong audience potentially causing people to unsubscribe. Doing this can also help you to reach your goal.
Ensure that your campaign is easily understandable
Make sure that the message you send to your prospect is easily understandable, try your best to be as simple, short and to the point with your message and also including a call to action can help.
We hope that our 7 tips will have helped you to gain further insight into launching a fantastic marketing campaign.
Did you know that we only supply named personal B2B email addresses? This is proved to help increase the open and click-through rates of your campaign. To accompany this, we are the UK’s only data company who provide a 100% guarantee on all our email data. This gives you the peace of mind that your campaign is highly accurate and effective. Give your email campaigns a noticeable boost today.
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