All kinds of marketing campaigns should be measurable to ascertain what level of attention you receive from your target audience. In doing this you can measure B2B email campaigns is and if it is working as you intended.
Estimated reading time: 4 minutes
Measure, Measure, Measure
A full-colour advertisement can look amazing. However, do you know how many people have taken action on the advert? Do you know what return there is on your investment (ROI)?
At BDP, we are a great believer in measuring all forms of campaigns. Blanket brand building exercises should be left to large corporations such as Coca-Cola, McDonald’s or Tesco’s. Even then, everything is measured to the very last detail.
The most important area is to ensure that you receive a return on your marketing campaign. This may not necessarily be financial; it could be a returned voucher, a website visit/signup or a telephone enquiry. You can then start to build trust with your target audience over a period of time. This will give you an excellent way to measure your campaigns. If you are not receiving a return in any way… Then you should change up your marketing campaign to maybe target a more specific audience or change the methods you use.
Below we have made a list of a few ways that you can measure the effectiveness of your marketing campaign.
Email Databases Online
Marketing online is easy to measure with excellent ‘email databases service provider’ available and affiliate networks. It is possible to track who reads your campaigns. As well as who takes action, and you can then determine who to follow-up. You could follow up on people by sending them more emails. You could also follow up by sending them other forms of marketing to further their interest in your product or service.
Website Traffic
Use an analytics package or look at your daily / weekly website logs to track if your website visits have increased. Many customers will visit a website briefly and then visit again at a more convenient time. Doing this will allow you to find out who is coming back to your site. Therefore, it will give you an idea if they are interested in your service or product. It will also give you a good idea of how your campaign is doing.
Offline
Include a coupon which people can redeem, or a small discount. Use magazine response cards. This is where a customer can complete their details for further information. Also remember, if you are running more than one campaign, you will need to add a code to each to measure which was most successful. Using this method could also show you if your campaign is getting around via word of mouth as well.
Telephone
Set up a dedicated phone line, many can be found online free of charge. Have these redirected to your main telephone number and you can then track the calls through their login system. This way you can find out how many different people are calling and who is a repeat caller. Meaning that by doing this it allows you to see how many people are interested in your product. As well who are possibly phoning up in order to get more information.
Don’t forget in addition; always ask customers how they heard about your business. Because this can also let you know which methods of marketing are working the best.
Overall in order to track your campaign efficiently you want to use all the channels you can to learn about what part of your campaign is the most effective. And which ones are not. From this you can tweak your campaign in order to receive better results and in turn sell your product or service.
Business Data Prospects can help you contact a greater audience. Are your current response rates low? Are you looking to expand your marketing reach? Give your marketing department a fresh set of marketing data to excel the response from your email data, direct mail and telemarketing campaigns. Our B2B marketing data enables you to target and reach your perfect target audience, giving you the opportunity to promote your products and services to individuals within companies who are likely to buy.
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If you have any questions or want to make an enquiry, please contact us by calling the number above or fill out our contact form to request a call back.
