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How do I find my list of email addresses?

  • Company Website
  • Search Engine
  • Base on Similar Email
  • Company Addresses
  • Social Media Page

As a marketing tool, a list of email addresses is the biggest utility for marketing. 69% of people agree that email is their personal most popular method of data sharing. However, the open and click-through rate of email marketing campaigns are normally low despite these statistics. We have put together some of the best marketing techniques to try and draw out a response from your campaigns.

Estimated reading time: 3 minutes

What are the most common email addresses?

UK Companies utilise co.uk or .com based on their preferences. Although there are many new formats such as @company.name for example.

How do I get the most from my email campaigns?  

For somebody to open or click on your email, they would need to be relatively interested in the products and services you are offering. As well as being interested in the appearance of the email. The email needs to persuade your viewer to open it. Even if they aren’t interested at first. Firstly to do this is to ensure that you have a subject line that will catch their eye. Subject lines should be short and to the point so that the recipient can get a good idea of the email. It should also not include characters such as “*” as this will likely get flagged as spam.

Another form of presentation is the content inside the business email. For example, breaking block text up with images and infographics. This will entice the recipient into reading more of the email. This is so it isn’t as daunting as a big block of text. You should also think carefully about the mood you want to create by using specific colours and pictures.

Another thing you need to think about is how it looks on mobile, as most people now access their emails using their phones. One thing you should do to make the campaign more appealing on mobile is to increase the size of the font so that it is easily readable on small screen sizes. Another thing you should do is ensure that the images you use are small enough to load using mobile data easily. If the images take too long, it might cause the recipient to close the email before getting all the essential information.

Emotion

Email campaigns are all about creating interaction with your audience. Even a negative emotion is sometimes more beneficial than no emotion. Obviously, you don’t want your product or service to make the individual think badly of you. However, you can persuade them to look into their problems and challenges. Therefore consider your product/service to turn things around for the better. An emotion such as urgency could be used to give people a time frame in which they need to react to your campaign.

How it will enhance people’s lives

Ultimately, you need to bring your content back into how your product/service will positively affect the individual. For example, will they be happier, wealthier, more attractive, or healthier?  Understanding how your services transform and improve people’s lives is important. Especially in making marketing messages that emotionally resonate.

Call to action

This is probably the most important thing to consider; after all, it is pointless to create an amazing email from a list of email addresses unless you can build your brand and profit from it. This step must be clear, concise and logical for people to follow up on it.

Keep in mind that your call to action will keep going once the individual has clicked on the relevant link/information, which means you need to keep pursuing the clarity of your call to action all the way through your landing page and conversion process.

Repeating this call to action could help increase new customers and re-engage older customers with your B2B email campaign.

Email marketing data

Creating a good reception from an email campaign can be highly increased if you are sending the email to relevant and targeted individuals in the first place, which BDP can help you with our up-to-date email data. For more information, follow BDP Agency.

Call us on 0333 200 1860 for more details and discover additional advice on starting your marketing campaigns.

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